Could Schizophrenia Be the Answer to the Mysterious...

Could Schizophrenia be the Answer to the Mysterious Vampire Legend? The vampire legend and many behaviors and experiences of schizophrenics seem to share many common traits. The traits that are most recognizable are fears of being enclosed, periods of semistarvation or complete starvation, which can be associated with periodic gorging, reversal of the day-night cycle, and a preoccupation with or dread of mirrors (Kayton 304). Though the term schizophrenia or demence precoce was only introduced in 1852 (Boyle 43), behaviors of people affected by this illness have been documented much earlier. The concept of a dead person returning in his living physical form and feeding on the living is considered a vampire. The†¦show more content†¦Here is where an important part of the legend draws reference. According to Kayton, the vampire (young suicide) was known to either devour or steal the hearts of his victims. When the heart was stolen, it was placed over a fire to create an intense unfulfilled love in the bosom of the person it was taken from (307). In Dracula we sort of get that sense the three vampire women wanted this from Jonathan. Because when the Count told them that they could not have him, one of them boldly told him: You yourself never loved (55). Also, according to schizophrenic suicide history the family members who were often attacked were mainly members who showed their guilt over the oral deprivation onto the fantasized vampire (patient) with a feared oral attack (Kayton 311). That would be the logic of why the victims of the vampire are usually fa mily members or persons they love; as we witness this with Lucy as she tried to kiss Arthur a two different occasions when she became a vampire. This theory also suggests that the parent s role is very important and their actions with the child of either showing affection or rejection when the child attempts to become close to them (McMahon 212). Besides the removal of the heart, unmistakably, the most important part of the legend is that the vampire attacks his victims by sucking out their blood. There are claims that the attack of the vampire shows consistency with some of the unconscious fantasies of schizophrenic

Insomnia Essay examples - 2192 Words

nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"Insomnia is the inability to obtain adequate amount or quality of sleep. The difficulty can be with falling asleep, remaining asleep, or both† (â€Å"Insomnia Encyclopediaâ€Å"). Sleeping is a major point in physically and mentally restoring yourself for the tasks ahead. Most people say that about eight hours of sleep is an adequate amount, however it differs from person to person depending on their sex, age, and health conditions. An estimated one-third of the population suffers from some form of insomnia. â€Å"In recent studies, a survey reported that 30% of American women and 20% of American men took medication to help them sleep during the course of a year† (â€Å"Insomnia†). The medications these people took are called†¦show more content†¦Circadian rhythm is a daily cycle of activity that is performed. For example, going to the gym, school, and then work, is a daily cycle, whereas sitting on the couch all day and occasionally driving to the store and back is not. It is doing something with your body, but not over doing it. Stress reduction techniques such as yoga and meditation helps to release energy. And treating insomnia in its early stages helps prevent psychiatric disorders such as depression. The longer you wait to try to cure insomnia the longer and harder it is going to be. nbsp;nbsp;nbsp;nbsp;nbsp;According to different resources, there are many different kinds of treatments for insomnia. The first is a change in behavior. This therapy is used to re-establish healthy sleep patterns by helping an individual deal with his/her sleep problem. For this method a physician is not needed. A patient can try this on his/her own. nbsp;nbsp;nbsp;nbsp;nbsp;The first step is a change in daily routine. Only go to bed when sleepy and nbsp;nbsp;nbsp;nbsp;nbsp;use the bedroom for sleep only. Snacking, watching television and nbsp;nbsp;nbsp;nbsp;nbsp;reading should be done in another part of the house. Watching the nbsp;nbsp;nbsp;nbsp;nbsp;television before going to sleep should be avoided because it has an nbsp;nbsp;nbsp;nbsp;nbsp;arousing effect on the body. Another thing that should be avoided isShow MoreRelatedPrimary Insomnia And Secondary Insomnia1853 Words   |  8 PagesPrimary insomnia Primary insomnia is estimated to affect 6% of the population (Roth S7-S10).In primary insomnia patients have difficulty to either fall asleep, stay asleep, or both. As a result, they may feel dissatisfied with their sleep and may not feel refreshed when they wake up. Consequently, insomnia will directly be detrimental to performance of daily task, such as the problems with learning, remembering, daytime fatigue, irritability, and negative feelings of wellbeing. Primary insomnia is aRead MoreCoping with Insomnia 720 Words   |  3 Pages Insomnia is more than just a simple case of sleeplessness, it’s a medical disorder. People who suffer from insomnia usually have to deal with the lack of falling or staying asleep during a certain period of time. Insomnia is commonly referred to sleeplessness in some cases, but it can actually be far worse. Even if you encounter problems with waking up frequently throughout the night, or not feeling refreshed in the morning, you still might be dealing with insomnia. It can come in many differentRead MoreInsomnia Essay1353 Words   |  6 PagesInsomnia Insomnia is a common sleep disorder that plagues millions of people around the globe by not allowing them to sleep. Its severity can range between a couple of days to a couple of months, and is curable in most cases. In any given year, about one-third of all adults suffer from insomnia (Hendrickson 1). Insomnia itself is not a disease, but a symptom of an underlying mental or physical condition of the person. There is not a strict definition for insomnia, but it could be narrowedRead MoreCause and Effects of Insomnia1115 Words   |  5 PagesIn 2011 after I came back from Afghanistan, I was diagnosed with mild insomnia. At first I didn’t understand what it was or why I was experiencing it. I have learned that my insomnia is due partially to pain. I have now been living with Insomnia for the past 2 years and still am learning more about it. Most people think that insomnia is just the inability to sleep. It actually has different levels that include having a hard time going to sleep, and staying asleep, and not feeling rested when youRead More Insomnia Essay924 Words   |  4 Pages Insomnia comes in many forms and worries people of all ages, most commonly for just a night or two, but sometimes for weeks, months, and even years. Insomnia has many causes. Insomnia is a symptom, much like fever or stomachache. There three symptoms commonly shown by people who have insomnia: difficu lty falling asleep, no problem falling asleep but difficulty staying asleep with many awakenings, and waking up too early. Difficulty sleeping at night may be related with the following daytime symptoms:Read MoreInsomnia and Depression934 Words   |  4 PagesInsomnia is a sleep disorder that many people in the world have to deal with, I decide to read different articles about it at Psychology Today. I got surprise how sleep disorder can change totally your personality even to make you think about suicide. One of the articles talks about how insomnia increase the suicide risk, other about nightmares and insomnia together exacerbate depression and the last one talked about insomnia and depression: cause vs. effect. After I rode the all articles I startedRead MoreMillions are Affected by Insomnia1500 Words   |  6 Pages Insomnia is one of the sleep-wake disorders and affects millions on a daily basis. Individuals affected by insomnia can have trouble falling asleep, staying asleep, and/or having non-restorative sleep. According to the American Psychiatric Association, insomnia symptoms are reported by one-third of all adults and 10-15% of those adults experience daytime impairments related to insomnia while 6-10% of them actually meet the criteria for insomnia disorder (2013, p. 364-365). The occurrence of insomniaRead MoreSymptoms And Treatment Of Insomnia1172 Words   |  5 Pagesdefine insomnia, the patient takes longer than 30 minutes to fall asleep and has less than 6  ½ hours of total sleep (Edmunds Mayhew, 2014). Insomnia is seen more commonly seen in women compared to men (McCance Huether, 2014). Sleep disorders are a symptom usually of another problem; â€Å"thus a comprehens ive review of the patient’s history and a thorough physical examination is required to rule out all possible causes of the sleep disturbance† (Edmunds Mayhew, 2014, p. 541). Insomnia can beRead MoreAnalyzing the Causes of Insomnia1873 Words   |  8 PagesFor many victims of insomnia, there are long nights of seemingly endless thoughts. Insomniacs are stuck continuously staring at the ceiling, thinking about whatever there is to think about, and checking the clock. For many others, this concept is extremely difficult to comprehend. Insomnia is generally a sleeping disorder where the individual has trouble falling asleep or staying asleep (WebMD). There are several treatment options for this disorder such as sleep hygiene, relaxation, cognitive behavioralRead MoreSymptoms And Symptoms Of Insomnia Essay1540 Words   |  7 Pagessleeping problems other than insomnia that include sleepwalking and sleep talking, nightmares and night terrors, narcolepsy, and sleep apnea, but insomnia is the common sleeping problem that involves a difficulty in falling asleep. There are two types of insomnia, which are primary and secondary, ranging from acute to chronic, one being more severe than the other. About 30 to 50 percent of today’s population suffers from insomnia, while about 10 percent suffer from chronic insomnia (Do you . . . (n.d.).

P G Korea - Detergent Division Essay - 1158 Words

PG Korea Case Study The main issue of the PG Korea case is centered around the question of market share. PG and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent, making the market saturated. Other than peripheral chemical changes claimed to be â€Å"improvements†, there are no major innovations to be explored for product development or diversification. Per Ansoff’s strategic opportunities matrix, PG and Unilever are both focused on Market Penetration,†¦show more content†¦Despite the inconsistent changes in spending from year to year, PG’s market share consistently increased between 1% and 2% every twelve months (see Figure 1). The question is, with Unilever’s actions in regards to m arketing expenditures, is the 15% increase going to be enough to restart PG’s upward growth of market share? Figure 3: Another option to consider is to increase the marketing budget beyond 15% as a direct response to Unilever’s marketing expenditure increase in 2006. This increase in marketing expenditure could also lead PG to reach the recommended 120 GRP’s in television advertising. PG could also use this extra advertising budget to strongly increase trade sales promotions in an attempt to balance out Unilever’s greatly increased trade sales promotions from the prior year. Both of these options are a demonstration of classic Game Theory behavior, both companies increasing expenses in an attempt to regain market share. Figure 4 shows how this action/reaction in the battle for market share works. When Unilever markedly increased their marketing expenditures in 2006, the result was a loss of market share and profit for PG. Therefore, without knowing if Unilever is going to continue with a strong budget for marketing in 2007, PG’s natural response is to consider also budgeting a strong increase in expenditures to hold onto current market share and profits and possibly even increasing both. Of course, the additionalShow MoreRelatedCase Study PG Sk-Ii Product in Japan and East Asia1527 Words   |  7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;G’s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing aRead Moreprocter gamble Essay7919 Words   |  32 PagesAmerica Fabric Care at Procter Gamble (PG), watched and listened as his embedded IDS analyst, Julia Wright, graphically displayed the initial results. Torres leaned back to take in the complete set of 12 graphs and charts on the massive 8-foot by 32foot screens in a specialized meeting room called a Business Sphere at PG’s headquarters in Cincinnati, Ohio. The company had introduced a more concentrated, also called compacted, powder laundry detergent in Target ® stores at the end of FebruaryRead MoreSoap in Philippines8595 Words   |  35 Pagesapplicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. For the purpose of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea, Indonesia, the Philippines, Thailand, Vietnam, New Zealand, Hong Kong, Malaysia, Pakistan and Taiwan. Philippines - Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 - 0208 - 2010 Page 7 MARKET OVERVIEW Read MorePG Corparate10304 Words   |  42 PagesStatement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of Pamp;G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (Pamp;G) 9 The I/E matrix for Procter and Gamble (Pamp;G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (Pamp;G) 16 A SWOT Matrix of Pamp;G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE Matrix 26 CalculationRead MoreFinal Project on Mnc8557 Words   |  35 Pagesgasoline to different climatic conditions while it continued to advertise â€Å"Put a tiger in your tank†. Many multinational corporations in foods, fertilizers, clothing and appliances have adjusted their products to meet local conditions. Soap amd detergent firms have adjusted product characteristics to meet local water conditions and the nature of local washing machines. This strategy involves additional engineering and production efforts to make the product appealing and fuctional in different countriesRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesSucceeding in the Sydney indie music industry C A S E F I V E Nucor in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between com mercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfyRead MoreWalmart8090 Words   |  33 Pagespioneer John Wanamaker, into the Land of Desire. At the same time, large corporations became another dominant form of business, such as with U.S. Steel, Swift, R.J. Reynolds, and Procter Gamble. Department stores such as Woolworth, Penney, Sears, AP, and Kroger became known in the retail environment. Early Discount Approach: The first small discount stores started in the 1930s, developed in the years after WWII and really began to take off in the 1960s as giant discount chains. A Brief historyRead MoreBrand Case Studies.Docx23428 Words   |  94 PagesFindus brand of frozen food to EQT Scandinavia BV... Pamp;G s Brand Management System ------------------------------------------------- Abstract: This case discusses the evolution and growth of the brand management system of the US based FMCG major -Procter amp; Gamble (Pamp;G). It describes in detail how the brand management in the 1940s evolved into category management in the 1980s, as the brand portfolio of Pamp;G expanded. Finally, the case focuses on how category managementRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 Pages Never has the relationship between political forces and business been more apparent than in the recent ‘credit crunch’, which has forced governments to ï ¬ nancially support banks and, in the case of the British Government, acquire Northern Rock.1 P CHAPTER 3 74 The marketing environment In Europe, companies are aï ¬â‚¬ected by legislation at EU and national levels. We will ï ¬ rst examine EU-wide laws before discussing the impact of national laws on business life. European Union-wide laws Read MoreWal Mart Analysis8708 Words   |  35 Pagesall, Wal-Mart plans on operating 3,100 Supercenters by 2010. It took Wal-Mart 42 years to get as big as it is today, but it will only take five years to double its current size, says Sandy Skrovan, Retail Forward s Wal-Mart analyst (Longo, 2005, p. 7). Management Philosophy Sam Walton established Three Basic Beliefs for doing business in 1962: Respect for the Individual, Strive for Excellence, and Service to Our Customers. Respect for the individual means that Wal-Mart treats their associates

Essay about Improvement in School Spirit at the University...

Administrators at the University of Waterloo are disappointed with the lack of the school spirit. School spirit can be defined as ones’ emotional support for their educational institute. To be fair our university certainly does have numerous clubs, sports, and other nonacademic programs to join on campus, however, it does not seem to entice students to join in comparison to other schools. The following will demonstrate why the university needs to improve on student engagement as well as the benefits it will provide for both of them in the future. At the University of Waterloo many students do not attend the games like football, basketball, and other school sports. Rubal Singh, a third year student and avid football player says, â€Å"The†¦show more content†¦How do students and staff build upon school spirit? School spirit can be shown by wearing school colours, attending school functions, and being involved in school sports or clubs. School spirit helps facilitate ones’ attachment to the school eventually leading to higher application rates to graduate studies within the same university and more donations from alumni. â€Å"Spirit† is an important investment for the school to work on because it facilitates funds. Some suggestions to build upon school spirit would be to create a spirit statement just like any other corporation’s mission statements. It would serve as subliminal message to encourage the students that the university supports them emotionally not just academically. Other ideas would be to create more â€Å"hype† about school games. As a teenager living in the United States, I remember how important it was to show up for a Friday night football game. The whole school would be there watching and cheering. Till this day the tradition lives on; many of my American friends always attend, or watch the university games on television to demonstrate true sportsmanship. Adrianna Burns, Director of University Advancement at Missouri State â€Å"believes that school spirit translates into higher expectations of one’s self and surroundings, pushing for positive changes at the university and abroad.† When you are emotionalShow MoreRelatedDescription Of Content Specialists1667 Words   |  7 Pagesact as a resource for Advisory Boards. Julie and her husband, Paul, live in Westborough, Massachusetts, and own Accelerated Strength and Balance. Additionally, they have two Kappa daughters as well as and a daughter entering her junior year of high school. Whe n Nicole is not serving Kappa, planning her recent wedding, or trying to grab a nap, she works in marketing for one of the Estee Lauder brands in New York City. Alumna Relations: The Alumna Relations Specialist is Laura Dempsey, Marist. Her roleRead MoreNapoleon : An Enlightened Despot1597 Words   |  7 PagesThrough many consider him to be a militaristic megalomaniac, Napoleon had a deep interest in Voltairean enlightened despotism and a desire to make France great, combining to result in equality under the law and natural rights for men, as well as an improvement of the economy as a result of tax reform and banking. Inevitably, it must be conceded that Napoleon was a militaristic dictator in some regard, but his work as an enlightened despot outshines this detractor. Undoubtedly, Napoleon was ambitiousRead MoreAlumnae Association Essay1694 Words   |  7 PagesBoard or House Board for a local chapter. Julie and her husband, Paul, live in Westborough, Massachusetts, and own Accelerated Strength and Balance. Additionally, they have two Kappa daughters as well as and a daughter entering her junior year of high school. When Nicole is not serving Kappa, planning her recent wedding, or trying to grab a nap, she works in marketing for one of the Estee Lauder brands in New York City. Alumna Relations: The Alumna Relations Specialist is Laura Dempsey, Marist. HerRead MoreAnne of Green Gables: Personality and Destiny9447 Words   |  38 PagesAnne of Green Gables: Personality and Destiny Abstract Anne of Green Gables is the first long novel of famous Canadian author Lucy Maud Montgomery, published in 1908. Its publication lightened the spirit of Canadians of that age, giving a place to Canadian native literature in the literary world. Current studies on Anne’s personality is mainly about Anne’s lunacy, mercuriality, narcissist, rebellion,precocity, imagination,love for nature and life. These personalities are considered fixedRead MoreRastafarian79520 Words   |  319 PagesNew York 10016 Oxford University Press is a department of the University of Oxford It furthers the Universitys objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Bangkok Buenos Aires Cape Town Chennai Dar es Salaam Delhi Hong Kong Istanbul Karachi Kolkata Kuala Lumpur Madrid Melbourne Mexico City Mumbai Nairobi Sà £o Paulo Shanghai Taipei Tokyo Toronto Oxford is a registered trade mark of Oxford University Press in the UK andRead MoreRethinking Mercantalism Essay15042 Words   |  61 Pagesscholars and historians the ineluctable association between mercantilism and the origins of early modern European empires. Steve Pincus is the Bradford Durfee Professor of History at Yale University. He would like to thank the anonymous readers for the William and Mary Quarterly, the participants in the University of Warwick workshop on political economy and empire, the Warwick eighteenth-century seminar, the participants in the Yale/NYU workshop on political economy and empire, Amanda Behm, MaxineRead MoreGeorge Orwell23689 Words   |  95 Pageshas infected the English intelligentsia, has never touched the common people. They have never caught up with power politics. The ‘realism’ which is preached in Japanese and Italian newspapers would horrify them. One can learn a good deal about the spirit of England from the comic coloured postcards that you see in the windows of cheap stationers’ shops. These things are a sort of diary upon which the English people have unconsciously recorded themselves. Their old-fashioned outlook, their graded snobberiesRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas forRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesmanufacturing strength from the origination in Japan of some of its current practices. This kind of leadership has not always been widely recognized as a fundamental productivity key to expansive business growth over the last several years. Such improvement initiatives often are not fully quantified. However, they collectively represent much of the competitive 10 Feigenbaum−Feigenbaum: The Power of Management Capitol 1. New Management for Business Growth in a Demanding Economy Text Read MoreCase Studies67624 Words   |  271 Pagesanother instance, it encouraged Dynamix, the supplier of cheese, to establish a program for milk procurement by investing in bulk milk collection and chilling centres. This, in turn, led to higher milk yields and overall collections, as well as to an improvement in milk quality. McDonald’s ended up with a geographically diverse sourcing network, with buns coming from northern India, chicken and cheese from western India, and lettuce and pickles from southern India. There were as many as 40 suppliers in

Australian Business Law Principles of Contract Law

Question: Discuss about theAustralian Business Lawfor Principles of Contract Law. Answer: Issue The issue in the present case is to determine whether there is a contract formed on the account of unilateral offer extended by offeror Alan or not. Further, the next aim is to determine the contractual liabilities of Alan for the given situations. Law For the enactment of a contract, a valid offer and acceptance is required. When the offeror has extended an offer to multiple offerees, then it would be termed as unilateral offer. In this case, it is not imperative for the enactment of the contract that the offeree communicates acceptance to the offeror by any mode of communication. Any person or individuals who perform the activity or task mentioned in the offer on or before the specified time communicates acceptance leasing to the formation of an enforceable contract between the parties (Paterson, 2015). The OBrien v MGN Ltd [2001] EWCA Civ 1279 case is the witness of this aspect. Further, if the offeror wants to terminate the offer then it is essential that it must be done before the offeree or offerees have communicated acceptance by fulfilling the necessary condition. It means if the offerees have accepted the offer, then revocation of offer cannot happen. Because, the offer on behalf of the offeror is conditional promise and offerees has legal acceptance which result in the enforceability of contractual relation (Andrews, 2011). In this regards, Carlill v Carbolic Smoke Ball Co [1892] EWCA Civ 1 case is of particular significance. In this case, the defendant made an advertisement to public which was a unilateral offer and accepted by several offerees. However, the offeror decided to revoke the offer made in the advertisement after the offeree had performed the activity highlighted in the advertisement (Richard, 2003) . According to the decision made in this case, offeror was bound to perform the contractual duties because an enforceable contract was alread y enacted (Carter, 2012). Further, it is noteworthy that when the offeror party has made unilateral offer by selecting any particular mode of communication such as newspaper advertisement, poster or others then it is essential that the offeror must select the same mode for revoking the offer or else it would not be considered a valid revocation. It is essential that consideration must be present between the offeror and offeree then only the contract would be termed as enforceable (McKedrick, 2003). Additionally, the adequacy of consideration amount is not important as highlighted in the verdict of Chapple v Nestle [1960] AC 87 case. Application Alan the offeror runs a beauty salon named Tender Treats. He has made a unilateral offer by advertising in the local newspaper that Tender Treats would offer the manicure/pedicure at a discounted price of $15. When the advertisement was published in the newspaper, then many offerees accepted the offer and in order to gain the offer they arrived to Tender Treats. However, after seeing lots of people, Alan decided to revoke the offer. In this scenario, following cases are required to be discussed. 40 customers who mainly produced the advertisement before the notice and goes up in the window of Tender Treats are legally entered into the enforceable contract with Alan. Because, there is a legal offer made on behalf of Alan by posting the advertisement in the local news-paper and when the offerees have performed the action of arriving the salon then the acceptance towards the offer has become enforceable on Alan. Hence, Alan is liable to complete the contractual liabilities and if Alan denies fulfilling the liabilities, then the customers have the legal rights to sue Alan for breaching the contract or claim for the damages. Further, the act of Alan of posting a sign on the window of Tender Treats regarding the revocation of offer does not affect the contract because as per common law, when the offeree has accepted the offer, then the offeror cannot terminate the offer. No, 20 customers who do not have advertisement would not be able to avail the offer as it was a vital condition to be fulfilled as part of the offer that they had to carry the advertisement. Thus, without the advertisement, the acceptance of the customer is not deemed to take place and hence the Alan does not have an enforceable contract with the 20 customers not carrying advertisement. No, it cannot be demanded on behalf of the Alan because at the time of extending unilateral offer, Alan decided a consideration amount of $15 for manicure/pedicure irrespective of the fact that the normal charge of manicure/pedicure was $60. Alan has made offer with intention of promotion of salon and not to earn profit which he was aware of at the time of putting the advertisement. It is because adequacy of consideration amount is not imperative and it can be viewed in the leading Chapple v Nestle [1960] AC 87 case where a chocolate wrapper was considered a legal consideration. No, it is not correct because he made the offer and same has been accepted by the offerees and if he wants to revoke the offer, then he should use the same medium of communicating to the offerees i.e. he should place a newspaper advertisement regarding the revocation of promotional offer. In this case also, a unilateral offer is extended on behalf of Alan through making an advertisement in the newspaper and it comprises the fact that anyone who gets the manicure/pedicure from Tender Treats would surely get a date within a week. If it would not happen then Salon would do a free haircut for that person. After seeing the advertisement Jill gets the manicure/pedicure from Alan and does not get a date in one week. It is apparent the parties have entered into a contract on the account of valid unilateral offer and valid acceptance and thus, Alan has to do free haircut to Jill or else she can claim for damages. Conclusion It is apparent from the above discussion that Alan is liable to complete the contractual liabilities in all cases except when customers are not having the advertisement or else the innocent parties can sue him or claim for the damages under the provision of common law for breaching contract. Reference Paterson, J. Robertson, A. and Duke, A. (2015) Principles of Contract Law. 5th edn. Sydney: Thomson Reuters. Andrews, N. (2011) Contract Law. 3rd edn. Cambridge: Cambridge University Press. Carter, J. (2012) Contract Act in Australia. 3rd edn. Sydney: LexisNexis Publications. McKendrick, E. (2003) Contract Law. 5th edn. Basingstoke: Palgrave. Richard, S. (2003) The Modern Law of Contract. 5thedn. London: Cavendish.

Use of Social Media in Marketing Samples †MyAssignmenthelp.com

Question: Discuss about the Use of Social Media in Marketing. Answer: Brief summary of the theory ad progression in the field Hollebeek, Glynn, and Brodie has conducted a research in 2014 on the effectiveness of branding relationships. Hollebeek, Glynn, and Brodie have highlighted the engagement between the consumer and the related brands. Hollebeek, Glynn, and Brodie have shown the drop of traditional mean of advertising an increasing use of social media in creating an effecting brand recognition and relation. Perrin in his work conducted in 2015, shows that nearly two third of the adult in America is prone to social media usage in 2005. Since then the usage of this medium of advertising has been increasing and it has reached a level of 65 percent. He has further discussed that the use of social media has affected the communication, advertising and branding patterns around the globe. Ruths and Pfeffer on the other hand have used social media to study the behavior of humans and its effects on the branding strategy of the company. The existence of powerful computational resources along with strong database has helped in giving rise to effective machine learning. The study of human behavior through social media has helped in learning the trends in people and targets the customers on a specific basis. Social media has thus offered a platform to the company to learn about the human behavior and strategizing theirmarketing strategy accordingly. Trainor, Andzulis, Rapp, and Agnihotri in their paper have discussed about the usage of social media in creating a customer centric management by the company. This contributes effectively on the companys customer relationship building. In their paper they have focused on two broad concept used inmarketing such as customer centric management and use of social media. Discussion of common themes Hollebeek, Glynn, and Brodie and Trainor, Andzulis, Rapp, and Agnihotri have shown similar concepts of social media. Both the papers focused in creating the strong customer relationship through the usage of social media platform. It has discussed that unlike the traditional managers that carried out intensive marketing techniques and formula, todays managers are just using social media to build customer relationship that is stronger than traditional marketing strategies. However, according to the finding the efficacy of using social media as a medium of marketing is still unknown to the companies. The consumers are increasing the usage of social media to know about the companies and to connect with their peers. Perrin on the other hand focused on the usage of social media among the adults for meeting their daily activities. He has shifted the focus away from the internet users and only on the adults. Adults are considered as a proportion of internet users and the paper has analyze the adults that only use internet and did not take into consideration the adult consumers that still remains offline. He has analyzed the total social media demand among consumers based on demographic, gender, socio-economic differences, racial differences and community differences. Findings have shown that 90 percent of the young adults and 68 percent of the older adults has been using internet recently. Discussion of different themes There has been differences in the work of all the four articles on some ground or the other. Hollebeek, Glynn, and Brodie and Trainor, Andzulis, Rapp, and Agnihotri have discussed the usage on social media on building customer relationship by the company. However, the other two papers have focused only on the increase use of social media among genders and age group. They have analyzed the ways in which the social media usage is increasing within a particular age group so that the brand scan creates successful consumer engagement strategy. This is because with the increasing trend of globalization it has become crucial for the brands to carry out an effective customer engagement tool. Ruths and Pfeffer has studied the human behavior and its effect on the social media usage. The study has been conducted on a large scale basis to study human behavior over all age group. Study of human behavior is also conducted through social media where the companies are opening their own online portals and analyzing the comments and perception of people towards their brands. Perrin (2015) on the other hand has analyzed the behavior of the adults alone in using social media for doing various activities. He has analyzed the use of social media in 27 national surveys of Americans. Discussion of study limitations Ruth and Pfeffer in their article have shown some problems in their research such as mismatch in the proxy population, incomparability of data and multiple comparisons of the issues. There has also been a multiple hypothesis I the paper instead of one single conclusion. On the other hand, the study conducted by Perrin shows that limitation that the adult population has obtained the result only about the usage of social media. It failed to analyze the social media usage by all types of consumers rather than any discrimination based on age and gender. Hollebeek, Glynn, and Brodie also show some limitation in their work as there is only analysis of effect of social media on the bard engagement. It has failed to show the usage of social media from the consumer point of view which leads to an incomplete analysis. Discussion of future research directions The papers can be used for further analysis on various grounds in order to give a clear picture of effect of social media in marketing. Future analysis should be both from consumers and producers point of view. This is because for effective marketing, it is important to know the demand of social media from both consumers and producers point of view, as they are both a crucial part for carrying out marketing successfully. Moreover, both qualitative and quantitative analysis needs to be done while conducting the research in order to prevent multiple hypothesis to rise. References Hollebeek, L.D., Glynn, M.S. and Brodie, R.J., 2014. Consumer brand engagement in social media: Conceptualization, scale development and validation.Journal of interactive marketing,28(2), pp.149-165. Perrin, A., 2015. Social media usage.Pew Research Center. Ruths, D. and Pfeffer, J., 2014. Social media for large studies of behavior.Science,346(6213), pp.1063-1064. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208.