Weighted Average Cost of Capital (WACC) Essay Example | Topics and Well Written Essays - 1250 words

Weighted Average Cost of Capital (WACC) - Essay Example nologies Incorporated), principally involved in the integration of radiology images information into healthcare enterprise networks improving radiology workflow efficiencies, reduces operating costs and improves medical decision making processes. Thomson One (2004) will be utilized on this financial analysis process for it provides a complete presentation of various companies’ profile, financial statements, and past and projected operations that are very useful to investors, creditors, and other business entities as well for financial analysis purposes prior to business acquisition, purchase, merger, or investment undertakings. Thomson One exhibited quantitative information of the 3-year business operations of Siemens Medical Solutions Diagnostics Limited. Presented were financial statements as of 09/30/2007, 12/31/2006, and 12/31/2005. The most recent financial statement recorded was on 09/30/2007 and the balance sheet have these values (presented in millions): Total Assets (all current and 0 long term) = 784.41; Total Liabilities (all current and 0 long term) = 306.43; Total Shareholder’s Equity (all common equity and 0 preferred equity) = 477.99. For the rate of change year over year starting from 2006 (2005 as the base year), it can be observed that all components of the balance sheet had marginally increased: Total Assets = 83.03%; Total Liabilities = 303.16%; and Total Shareholder’s Equity = 19.83%. By 2007, Total Assets unfavorably dropped by 11.56%; Total Liabilities was decreased by 29.68%; and Total Shareholder’s Equity had increased by 5.95%. For the Income Statement of the company, the 3-year business operations had been profitable with its peak year on 2006 generating a marginal net profit of 262.685 (million), equivalent to 337.99% increase from 59.975 profit during 2005. On 2007, net income had decreased to 49.302, equivalent to 81.23% decrease in profit from the previous year’s business operation. Thomson One presents the 5-year

Douglasian Cultural Model in Indian Context Essay Example for Free

Douglasian Cultural Model in Indian Context Essay Introduction Today’s world is being dominated by daily innovations in technology and increasing globalization which helps organizations to spread and to operate globally in a successful way. Every organisation operating at a global level is trying to improve their financial profits. The success of such organizations greatly depends on their workforce and their decision-making capabilities. Many times the ethicality of such decisions have been questioned because of the profit driven strategies of these organizations. As Nobel Prize winner economist Milton Friedman quotes, â€Å"An executive’s responsibility generally will be to make as much money as possible while conforming to their basic rules of the society, both those embodied in law and those embodied in ethical custom. † The decision-making process and hence ethicality of the decisions in such organisations is greatly influenced by the culture of the workforce. Bartels (1967) was one of the first to note the importance of the role of culture in ethical decision-making. There are different studies which discuss the diversity of ethical decision-making based on different perspective for example, Vitell, Nwachukwu and Barnes, 1993 discuss the effect of culture on ethical decision-making with the help of Hofsted’s typology while Patel and Schaefer, 2009 discuss the same with the help of Douglasian Cultural Theory (CT) perspective in the Indian context. Summary Patel and Schaefer’s article discusses the impact of culture on ethical decision-making from a Douglasian Cultural Theory (CT) perspective. It explains the dynamic ethical behaviour of the individual with four solidarities of CT. The Article also discusses the business ethics in the Indian context. Authors argue that applying static conception of culture to the process of ethical decision-making in business results in several problems. The Authors propose CT as an alternative model to these static conceptions to avoid these problems. The Article says that every social system is ethically plural because of the presence of all four solidarities together. An Individual from different solidarities may have a different perception of an issue’s moral intensity which may lead to different levels of moral awareness and hence to different moral judgements. The Article explores the dynamicity and diversity of ethical decision-making in business using the CT framework within the I ndian context with examples of Amul, SEWA, Tata Steel, ONGC and Reliance. Strengths This article offers an alternative approach of CT stating the impact of culture on ethical decision-making process in business. Authors argue that applying the static conception of culture to the business ethics results in different problems like national stereotyping, focus on only national cultural aspect ignoring the other aspects and broad generalisation of culture at national level. This article strongly supports the scholars who challenge the essentialist culture approach like Hofstedian framework. Singh (1990) and Bosland (1985a) have shown that it is possible to have different scores on the four Hofstedian dimensions within the same country. Hence there is possibility of difference in ethical behaviour within the same country. The Authors also talk about the same ethical dynamicity in behaviour. The article powerfully illustrates the diversity in business ethics within Indian context using CT model. The Article talks about the different cultural patterns existing in same corporation at same time. This article supports the argument by Sathe (1985) which says that although, the term â€Å"corporate culture† is used as if organisations have a monolithic culture, most companies have more than one set of beliefs influencing the behaviour of employees. The Article also supports the Thompson’s (1997 a-c) theory who argues that same individual could be a member of different solidarities in different contexts which explains the different ethical behaviour of an individual at a different social context. Also the article studies the ethical practices of different types of companies and business entities to understand the business ethics beyond large private corporations with respect to all the four solidarities of CT. The article debates about the dynamicity of ethical decision-making by citing the examples of all the solidarities existing in different Indian corporations. Also it talks over about the historical and philosophical background for the adoption of different ethical strategies by different corporations. Weaknesses The article explains the process of ethical decision-making in business from a ‘Douglasian Cultural Theory’ perspective only. The article does not identify many other factors beyond culture that may account for differences in work behaviour across nations. Scholars like Parboteeah and Cullen (2003) have suggested the need to include noncultural factors to isolate the influence of culture on ethical behaviour. Also many scholars have talked about the other personal characteristics like education, age, gender and religion that affect the ethical decision-making but they have not put any light on this part in the article. According to Kracher, Chatterjee and Lundquist, education plays an important and positive role in one’s ethical decision-making. Also Singhapakdi et al.: JBE (1996) talk about the relationship between ethical sensitivity and age being significantly positive. Ameen, et al., (1996) suggests that ethical judgments vary according to gender, where females have historically been more ethical compared to males. According to Singhapakdi et al :JBE (2000), there is a positive relationship between religion and perception of an ethical problem. The article has not mentioned all these perspectives while considering the process of ethical decision-making. Patel and Schaefer explained the ethical behaviour in Indian business context with the help of CT and argue that as CT is not limited in its scope of application, what is true for one country should also be true for other countries. This contradicts the findings of the researchers like Tsui which states â€Å"The major contexts that may separate one nation from another include the physical, historical, political, economic, social, and cultural.† This may cause an individual from another country to behave differently in the same context compare to individual in India. My standpoint The research article applies CT model to explain the ethical decision-making process in business within Indian context which allows us to look beyond static and limited conception of national culture. The authors have explained the ethical behaviours using examples of different Indian business entities. Since India is one of the largest growing economies, this research paper will be useful in providing the insights of the ethical practices in India. In my opinion, the authors have raised valid questions about the studies that link static conceptions of the culture to the business ethics. The authors have successfully associated dynamicity in ethical behaviours with the different cultural patterns as per CT which proves the existence of all the four solidarities in every social system. Paper also gives us insights about how all the solidarities co-exist and try to dominate each other. The Authors explain it in an Indian context citing examples for each solidarity. Moreover, authors have highlighted the important fact that managers operating under different cultural patterns may perceive and attend to information about moral issues differently which results in different ethical behaviours. The article considered the very important factors of history and politics that may have influenced while discussing dynamicity of ethical behaviours within Indian context. I am of the opinion that the Douglasian cultural theory is not sufficient to judge the ethical behaviour in business. There are many other factors like education, age, gender and religion which hold a significant role in the decision-making process. The authors have failed to consider these factors. I believe the consideration of the above mentioned factors would have made this research work more reliable. Also I disagree with the authors’ argument of what is true for India should also be true for other countries since every country has a different political, economical, cultural and physical background. Conclusion Taran Patel and Anja Schaefer have criticized the static and limited conception of culture to ethical decision-making in business. They have provided the alternative approach of Douglasian cultural theory to explain the dynamicity and diversity in ethical behaviours with the help of examples from business entities in India. The Authors advocate that the managers should be sensitive to the beliefs of all the four solidarities to be more effective. The Authors also agree that more empirical and theoretical work is needed to strengthen the relationship between the cultural patterns and business ethics. References Bartels, R.: 1967, A Model for Ethics in Marketing’, Journal of Marketing, Vol. 31, No. 1 (Jan., 1967), pp. 20-26 Vitell S, Nwachukwu S and Barnes J. : 1993, ‘The Effects of Culture on Ethical Decision-Making: An Application of Hofstedes Typology’, Journal of Business Ethics,Vol. 12, No. 10 (Oct., 1993), pp. 753-760 Hofstede, G. 1980. (Revised in 1984). Culture’s Consequences – International Differences in Work-related Values. Sage Publications. Singh, J. 1990. Managing Culture and Work-related Values in India. Organization Studies, 11(1): 75-101 Bosland, N. 1985a.An evaluation of Replication Studies using the Values Survey Module.Institute for Research on Intercultural Cooperation, Rijks-universiteit Limburg Working Paper 85-2, Maastricht Sathe, V. (1985), Culture and Related Corporate Realities, Irwin, Homewood, IL. Thompson, M.: 1997a, ‘Rewriting the Precepts of PolicyAnalysis’, in M. Thompson and R. J. Ellis (eds.),Culture Matters: Essays in Honour of Aaron Wildavsky(Westview Press, Boulder, CO). Thompson, M.: 1997b, ‘Cultural Theory and TechnologyAssessment’, in F. Fischer and M. Hajer (eds.),Living with Nature: Environmental Discourse and Cultural Politics (Oxford University Press, Oxford). Thompson, M.: 1997c, ‘Cultural Theory and IntegratedAssessment’,Environmental Modelling and Assessment 2,139–150. Kracher, B., A. Chatterjee and A. R. Lundquist: 2002, ‘Factors Related to the Cognitive Moral Development of Business Students and Business Professionals in India and the United States: Nationality, Education, Sex and Gender’, Journal of Business Ethics 35(4), 255–268 Parboteeah, K. P., Cullen, J. B. 2003. Social institutions and work centrality: Explorations beyond national culture. Organization Science, 14(2): 137-148. Patel, T.: 2005, Using Dynamic Cultural Theories to explain the Viability of International Strategic Alliances: A Focus on Indo-French Alliances. PhD Thesis, Open University. Milton Keynes, UK. Singhapakdi, A., S. J. Vitell and K. L Kraft: 1996, ‘Moral Intensity and Ethical Decision-Making of Marketing Professionals’, Journal of Business Research 36, 245–255. Ameen, E., Guffey, D. and J. McMillan. 1996. Gender Differences in Determining the Ethical Sensitivity of Future Accounting Professionals. Journal of Business Ethics 15: 591-597. Singhapakdi, Anusorn, Janet K. Marta, Kumar C. Rallapalli, and C.P. Rao (2000), Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study, Journal of Business Ethics, Vol. 27, No. 4, 305-319.

Management Functions Essay -- essays research papers

In today’s business world managers follow certain rules that help them be better at their job and also contribute to the success of the business. The functions of management are established to help managers see the business operations with more clarity and understanding. This report will look at the four functions planning, organizing, directing and controlling. In business managers are divided into three parts: top-level, middle managers and first-level managers. Each level of management uses the four functions of management to do their job better. Management success is gained through accomplishment of mission and objectives. Managers fail when they do not accomplish mission and objectives. Success and failure are tied directly to the reasons for being in business, i.e., mission and objectives. However, accomplishing mission and objectives is not sufficient. Success requires both effectiveness and efficiency. Managers who accomplish their mission and objectives are said to be effective. Efficiency describes the relationship between the amount of resources used (input) and the extent to which objectives were accomplished (output). If the cost of accomplishing an objective is prohibitive, then the objective is not realistic in the context of the firm's resources. Additional planning is necessary. Management is defined as the process of setting and achieving goals through the implementation of some basic management functions. These functions include planning, organizing, leading, and controlling. By using these key tools, one can create an organization as a whole consisting of unified parts acting in harmony to achieve goals, both successfully and proficiently. It is common knowledge to many managers and employees today that the very goal of one organization is to be as efficient and effective as possible. Planning, which can otherwise be known as the â€Å"first† function of management, places the groundwork in position for the other functions of management. Planning is a constant process that entails determining courses of action to respond to the questions of what should be done, by whom, where, when, and how. By planning properly, one will devise a proposal for the organizational activities necessary to reach the objectives one has set for themselves or their team. There are three basic management skills: technical, human and conceptual. A technical skill is t... ...in an organization or company. Management is basically just creative problem solving. Creative problem solving can be accomplished by using the four functions of management. The managers duties may vary but the basic functions of management remain the same. Planning, organizing, leading, and controlling are the four functions of management. How they are implemented and used in an organization is the responsibility of the manager. Planning is an ongoing process that develops the company’s mission and objectives it also helps to determine how they will be accomplished. Planning is something that we all do practically everyday. We have to plan each day accordingly to accomplish our most important task. By planning we are less likely to have any surprises and by knowing what our tasks are for the day we are more likely to get those tasks accomplished. Resource: UOP (2005): Resource; Week One Reading Assignment. Retrieved on April 26, 2005 From University of Phoenix www.ecampus.phoenix.edu Lemire. J (2005) Week One reading: Course material newsgroup; UOP Retrieved on April 26, 2005 from www.ecampus.phoenix.edu James Higgins, The Management Challenge, Second edition, Macmillan, 1994 Management Functions Essay -- essays research papers In today’s business world managers follow certain rules that help them be better at their job and also contribute to the success of the business. The functions of management are established to help managers see the business operations with more clarity and understanding. This report will look at the four functions planning, organizing, directing and controlling. In business managers are divided into three parts: top-level, middle managers and first-level managers. Each level of management uses the four functions of management to do their job better. Management success is gained through accomplishment of mission and objectives. Managers fail when they do not accomplish mission and objectives. Success and failure are tied directly to the reasons for being in business, i.e., mission and objectives. However, accomplishing mission and objectives is not sufficient. Success requires both effectiveness and efficiency. Managers who accomplish their mission and objectives are said to be effective. Efficiency describes the relationship between the amount of resources used (input) and the extent to which objectives were accomplished (output). If the cost of accomplishing an objective is prohibitive, then the objective is not realistic in the context of the firm's resources. Additional planning is necessary. Management is defined as the process of setting and achieving goals through the implementation of some basic management functions. These functions include planning, organizing, leading, and controlling. By using these key tools, one can create an organization as a whole consisting of unified parts acting in harmony to achieve goals, both successfully and proficiently. It is common knowledge to many managers and employees today that the very goal of one organization is to be as efficient and effective as possible. Planning, which can otherwise be known as the â€Å"first† function of management, places the groundwork in position for the other functions of management. Planning is a constant process that entails determining courses of action to respond to the questions of what should be done, by whom, where, when, and how. By planning properly, one will devise a proposal for the organizational activities necessary to reach the objectives one has set for themselves or their team. There are three basic management skills: technical, human and conceptual. A technical skill is t... ...in an organization or company. Management is basically just creative problem solving. Creative problem solving can be accomplished by using the four functions of management. The managers duties may vary but the basic functions of management remain the same. Planning, organizing, leading, and controlling are the four functions of management. How they are implemented and used in an organization is the responsibility of the manager. Planning is an ongoing process that develops the company’s mission and objectives it also helps to determine how they will be accomplished. Planning is something that we all do practically everyday. We have to plan each day accordingly to accomplish our most important task. By planning we are less likely to have any surprises and by knowing what our tasks are for the day we are more likely to get those tasks accomplished. Resource: UOP (2005): Resource; Week One Reading Assignment. Retrieved on April 26, 2005 From University of Phoenix www.ecampus.phoenix.edu Lemire. J (2005) Week One reading: Course material newsgroup; UOP Retrieved on April 26, 2005 from www.ecampus.phoenix.edu James Higgins, The Management Challenge, Second edition, Macmillan, 1994

William Blakes The Sick Rose Essay -- Blake Poetry Poem Sick Rose Ess

William Blake's The Sick Rose "The sick rose" is a very ambiguous poem and open to several interpretations, Blake uses lots of imagery and effective metaphors. My first impression of the poem was that it?s very negative and includes elements of destruction revenge and perhaps even murder. I think the poems about two lovers, one of which cheated on their partner and the other wants revenge. The poem is very contradictory, this is shown in the first line 'O Rose, thou art sick.' A rose usually symbolises beauty, romance and love, it?s a very feminine image but then it is said to be sick so we instantly sense something is wrong. The rose could be damaged or hurt. I think the rose is playing the part of the woman and the worm is personified as the man. ?The invisible worm? The image of the worm is very unusual but yet very effective. Worms are seen as slimy, dirty, and they feed on death, it even holds some kind of sexual element. The fact that the worm is invisible indicates it can?t be stopped and nothing can be done because it can?t be seen. I bel...

The Effectiveness Of Multiple Intelligences

The intent of this survey was to look into the relationship between listening comprehension and multiple intelligences linguistic communication instruction ( MILT ) . Twelve experimental categories have been conducted affecting eight pupils whose ages ranged from 7 to 9. One group worked with the MI plan and the other group worked with traditional direction. The Standard Listening Test, interviews, studies, and pupil self-evaluations were used to analyse the information. Analysis of informations revealed that there was a low positive relationship between listening tonss and the MI plan. Multiple intelligences linguistic communication learning encourages them to take part stuffs in conformity with learning penchants and their intelligences. These consequences provide important deductions for foreign linguistic communication instructors to avoid bettering merely one intelligence type and to cover assorted intelligences types to fulfill all mark pupils. Traditionally, our schools and civilization have focused most of their attending on lingual and logical-mathematical intelligence. However, Dr. Gardner develops new points of position for the construct of human intelligences which consist of many different aptitudes and accomplishments. Therefore, people should besides set the same consideration on persons who show gifts in the other intelligences: the creative persons, designers, instrumentalists, naturalists, interior decorators, terpsichoreans, healers, enterprisers. As a affair of a fact, many pupils who have these endowments do non make their potencies and do non have much attending in school. The MI plan introduces a peculiar linguistic communication educational construct in a manner kids can develop their linguistic communication proficiency easy, rapidly, and efficaciously. It provides the chance to larn in ways harmonious with their alone heads every bit good as ways that kids are most likely to larn. It suggests that instructors should learn their lessons in a broad assortment of ways utilizing music, art activities, kinaesthetic activities, concerted acquisition, function drama, multimedia, field trips, interior contemplation, and much more to pull as many pupils who have different gifts as possible. Fortunately, many pedagogues give attending to the theory of multiple intelligences, and 100s of schools are presently utilizing this methodological analysis to reflect on their course of study and redesign the course of study. The theory of MI assumes that people have at least seven different intelligences that human existences have in changing grades. This research used a particular MI checklist which was designed to prove pupils on seven separate intelligence dimensions. Seven techniques to learn besides helped them make up one's mind their preferable or dominant intelligences and supported the pupils to go more confident through seven corner activities during the experimental categories. Successful experiences of the MI plan could reassign other productive effects of larning. The MI plan would be valuable that it could heighten each person ‘s possible and exultant experiences through the course of study which reflects different single intelligences and variegation of learning schemes. The purpose of this survey is to detect whether pupils practising listening through the MI plan improve more than those pupils practising with a traditional attack. So the present survey addresses the undermentioned inquiry: Are there any important differences in listening comprehension between ESL scholars utilizing the â€Å" MI plan † vs. ESL scholars utilizing traditional direction? Literature Review In 1993, Howard Gardner published a book that challenge the manner intelligence was perceived and studied until so. He criticized that intelligences had been focused excessively much on a individual factor and familial heritage, via paper-and-pen trials. He alternatively insisted that human intelligences, the ability to work out jobs, could non be evaluated precisely by traditional IQ trials. He suggested a Multiple Intelligence ( MI ) Theory, means that ; all worlds have multiple intelligences including mathematical, lingual, musical, spacial, kinaesthetic, intrapersonal, and interpersonal intelligences. The abilities vary depending on the person. The seven intelligences as suggested by Gardner ( 1993 ) are as follows: a. Linguistic intelligence, which refers to the esthesia to the spoken and written word and the ability to utilize linguistic communication to show significance, and to actuate and carry others to make specific ends. B. Mathematical intelligence, which refers to the ability to cipher, to grok maps, and to work out jobs and other complex logical systems. c. Musical intelligence, which refers to the sensitiveness to chant, tune, beat and the ability to hold a right apprehension of the signifiers of music and to make musical signifiers. d. Spatial intelligence, which refers to the sensitiveness to determine, colour, line, infinite and the ability to use ocular images accurately to make the ocular universe on paper. e. Bodily-Kinesthetic intelligence, which refers to the ability to utilize the organic structure in a skilled manner to pass on their thoughts and specific physical accomplishments such as balance, coordination and velocity for self-expression or to carry through a end. f. Interpersonal intelligence, which refers to the ability to grok other desires and motives, and interact efficaciously to tempers and state of affairss. g. Intrapersonal intelligence, which refers to the ability of self-knowledge for one ‘s feelings, emotions, and beliefs to be after and direct one ‘s life. In subsequently plants Gardner ( 1999 ) applied the Multiple Intelligence ( MI ) theory in the educational field at establishments such as Humanistic disciplines Profel, Key School, and Project Spectrum. He introduced his educational proposal that each pupil could larn more successfully when being taught with focal point on intelligence spheres through his MI schools. He suggested that people should understand the multiple intelligences of each person, develop his or her possible possibilities, and work out jobs utilizing strong intelligences. Furthermore, the MI theory contributed to the linguistic communication development of pupils, helped them to better their positive acquisition attitudes, and affected productive interaction between the instructor and pupils. Gardner ( 1993 ) suggested four important deductions in the MI theory. He suggested that all people own seven intelligences and â€Å" most people can come on their intelligences to an mean degree † ( 1993, Gardner ) . Most people normally incorporate many intelligences at one clip in complicated ways. There are assorted tracts to develop people ‘s intelligences in each class. The best manner to plan course of study using MI theory is by believing about how we can interpret the stuff from one intelligence to other intelligences ( 1993, Gardner ) . The following seven stairss propose as efficient manner to plan curriculum units using MI theory. â€Å" The instructor may concentrate on a specific subject and inquire cardinal MI inquiries. Then, the instructor may see the possibilities and brainstorm thoughts and choice appropriate activities. Finally, he or she may put up a consecutive degree and implement the program † ( 1993, Gardner ) . Since all pupils have different penchants in the seven intelligences, there are no perfect schemes to fulfill all pupils at all times. Using a assortment of learning schemes can be a powerful tool to develop pupils because they have different intelligences, demands, and penchants. Lazear ( 1994 ) suggested the following some schemes by which intelligences can be taught. Verbal /Linguistic intelligence The utile schemes of lingual intelligences may include storytelling, brainstorming, tape recording, poesy, argument, diary authorship, and publication. Logical/mathematical intelligence The effectual schemes of mathematical intelligences may include computations and quantifications, categorizations, sequences, pattern games, and scientific discipline thought. Visual/spatial intelligence The valuable schemes of spacial intelligences may include visual image, mind-mapping, designs, thought sketching, and in writing symbols. Bodily/kinesthetic intelligence The helpful schemes of bodily/kinesthetic intelligences may include organic structure replies, the Classroom Theater, kinaesthetic constructs, organic structure linguistic communication, mummer, and custodies on thought. Musical intelligence The utile schemes of musical intelligences may include utilizing rhythms, vocals, chants, discographies, humming, musical constructs, and music public presentations. Interpersonal intelligence The effectual schemes of interpersonal intelligences may include equal sharing, people sculptures, concerted groups, board games, individual to individual communications, and simulations. Intrapersonal intelligence The helpful schemes of intrapersonal intelligences may include one-minute contemplation periods, concentration accomplishments, pick clip, feeling-tones minutes, and end scene Sessionss. The MI plan maximizes the efficiency of acquisition by utilizing pupils multiple intelligences harmonizing to involvement, strength, and aptitude. Many researches have investigated the relationship between linguistic communication proficiency and the MI plan. Abdulkader ( 2009 ) suggested the effectivity of the MI plan employed in developing reading accomplishments such as word acknowledgment accomplishments and reading comprehension accomplishments in 60 5th class acquisition handicapped pupils. Furthermore, the MI plan can optimise motive and heighten memory acceleration ( Suan, 2009 ) . MI activities may heighten the acquisition procedure in the employment of larning schemes based on mathematical intelligence such as analysing sentences and larning schemes based on interpersonal intelligence such as treatment. Kim ( 2008 ) investigated the positive influences of MI theory on Korean schools by in-depth and concentrate group interviews. The pupils who participated MI plan developed positive learning attitude and self-pride and expanded pupils ‘ intelligence profile. Im ( 2003 ) advocated that there was important correlativity between trial tonss and spacial, musical, interpersonal, and intrapersonal intelligence and a important difference in pupils ‘ involvement, preparedness, engagement in category and autonomous learning attitude. â€Å" There was no important difference in trial tonss between the midterm test and concluding test but there was a important difference in MI portfolio appraisal tonss between the first and the last appraisal † ( Im, 2003 ) . However, there are few researches about listening accomplishments utilizing the MI plan reverse to reading and composing accomplishments. It is important to demo the relation of Multiple Intelligences Theory and listening accomplishments for ESL scholars. Listening is a powerful accomplishment which enhances the other accomplishments in 2nd linguistic communication acquisition. â€Å" Listening and reading are secondary accomplishments, agencies to other terminals, instead than terminals in themselves † ( 1999, Nunan ) . It is natural for a native talker to hold automatic hearing accomplishments, contrary to ESL scholars. Choi ( 2000 ) suggested that listening ability and attitude would be improved through the MI Program. He proposed that the MI plan was a successful for EFL pupils to better speech production and listening accomplishments and do pupils take part dynamically in a learning process with a assurance. The participants tried to utilize many words and spoke aloud and clearly during their presentation. Their comprehension of listening improved. Saricaoglu ( 2009 ) advocated the thought that there was a important relationship between a peculiar type of intelligence and accomplishment in grammar, hearing, and reading. His consequence showed that there was a high positive relationship between listening tonss and musical intelligences. Kim ( 2002 ) found that communicative competency including hearing and talking improved by using the MI plan for 5th grade pupils. The MI direction group showed a important betterment in listening and talking tonss instead than in traditional direction group. The research is strongly needed to look into hearing accomplishments utilizing the MI plan for ESL/EFL scholars since hearing is hard and a important basic accomplishment for ESL scholars contrary to native talkers. That is the ground that the listening accomplishments consequences about MI researches in the other states such as Korea, Turkey, and Japan are more than English speech production states. Method Participants Eight pupils ( four male ) with high novice proficiency degree participated in the present survey. Participants were chosen by the research worker as holding the same native linguistic communication ( Korean ) and similar English proficiency through a diagnosing trial. The participants, whose ages ranged from 7 to 9, have been in the United States less than 6 months. Students were indiscriminately classified into two groups: one group worked with the MI plan and the other group worked with the traditional direction. Procedure The MI plan was conducted for enduring 45 proceedingss each session, two times per hebdomad, for six hebdomads. Both groups were taught with the same frequence. Over these Sessionss the pupils of one group learned from a text edition utilizing the MI plan. The pupils completed MI activities by listening to other pupils ‘ speak and by talking their thoughts. Instructional methods based on the MI theory were devised, applied, and redesigned to the mark pupils. In add-on, pupils were allowed to work together the MI activities, and the teacher gave aid and mold. The seven intelligences were employed in all Sessionss, such as brainstorming, mathematical job resolution, utilizing illustrations, doing marks, function drama, organic structure motion, vocal and chant, collaborative working, measuring ain thought, and single contemplation. During the first session ( first three hebdomads ) , pupils experienced all seven MI groups. During the 2nd session ( the following 3 hebdomads ) , pu pils were allowed to take the Multiple Intelligences activities they wanted. The other group was taught by traditional direction with a text book, such as reading aloud, making inquiries and replies, and make fulling out press releases. Teacher-centered acquisition, such as traditional mini lessons about book context was conducted. 3. Materials and informations aggregation To transport out the experiment, books were redesigned and course of study was developed by concentrating on a specific subject and cardinal MI inquiries. Besides, appropriate MI activities were set up consecutive harmonizing to pupils ‘ involvement, proficiency degree, and demand. An instructional method based on the multiple intelligences theory was devised and applied. For the traditional direction, the lesson program was implemented in progress harmonizing to pupils ‘ degree and stuffs and appraisal were developed in progress. The standard listening trial of the Korea Minister of Education was conducted for dependable informations of the pre-test and post-test. It included the content of experiment learning with a entire mark of 100. In add-on, the research employed both structured and unstructured interviews, and pupil self-evaluations. After the experiment, a study was administered and the effectivity and the learning result of the experimental method will be analyzed. Consequences The inquiry in this survey investigated the differences in listening tonss between MI direction and traditional direction. The research worker used a pre-test and post-test of listening comprehension to verify this inquiry. The tabular array 1 shows that there is small difference in station trial tonss between MILT and traditional direction. The pre-test mean of MILT was 82.0 points and the pre-test mean of traditional direction was 83.0 points. The tabular array shows that there are positive differences in post-test mean tonss between the experimental group ( M = 87.5 ) and the control group ( M = 85.0 ) in the listening trial. Table 1. pre-test and station trial consequence between MILT and Traditional Instruction Milt Traditional Direction Capable pre-test station trial subjectaˆˆ pre-test station trial A1 84 90 B1 82 84 A2 82 88 B2 84 86 A3 80 84 B3 86 88 A4 82 88 B4 80 82 amount 328 350 entire 332 338 mean 82 87.5 mean 83 85.0 The chart below shows that both groups improved their hearing tonss in the station -test. The mean of both group ‘s pretest was 82.5 and that of station trial was 86.3. However, the MI group achieved somewhat more additions in listening trial tonss, compared to the control group.Chart 1. The comparing between pretest and station trial of each groupThe research worker used the T-test to analyze the way of this significance. The information shows that there is a low relationship between the post-test tonss and MILT ( P & lt ; .0.37 ) . The SD of both groups were similar. SD of Multiple intelligence group was 2.52 and SD of traditional direction group was 2.58.Table 2. T-test consequences for the differences in station trial tonss between experimental and control groups in the listening trial.Group Nitrogen Mean South dakota T-Test Milt 4 87.5 2.52 0.37 Traditional direction 4 85 2.58DiscussionsThe chief aim of the present survey was to research whether there were important differences in the listening trial between utilizing MI Program and traditional plan. Consequences indicated that there was a low positive relationship between listening tonss and the MI plan. Choi ( 2000 ) , Saricaoglu ( 2009 ) , and Kim ( 2002 ) showed a high positive relationship between an addition in listening tonss and the MI plan. Contrary to their research, using the MI plan might lend to bettering listening comprehension, but there was no high positive correlativity due to the short research period. Harmonizing to their interviews, studies, and observations of category, they participated in MI larning actively compared to the traditional categories. Besides, they reported more ennui when they were taught harmonizing to merely one intelligence type. These consequences provide important deductions for foreign linguistic communication instructors to avoid bettering merely one intelligence type of the pupils and to cover assorted intelligence types to fulfill all mark pupils. This survey ‘s inquiry was on the relationship between the MI direction and listening comprehension between ESL scholars. The consequence showed a low positive relationship. The findings including pupils ‘ interviews and a study suggested that multiple intelligences linguistic communication instruction ( MILT ) can be applied to ESL scholars ‘ English categories. MILT allows pupils to take part in bespoke survey and content to custom-make it to their involvements. This effort provides pupils with a sense of achievement, assurance, and positive acquisition attitudes. Children participated more actively and it promoted their interaction among other pupils. Ultimately, it somewhat developed their listening competency. Therefore, farther surveies should be conducted about the relationship between listening accomplishments and MI direction including long term research and more participants. Furthermore, it would be meaningful research if it finds any relationship and analysis of intelligences types and pupils ‘ success in linguistic communication accomplishments including hearing, speech production, reading, and composing.

Medical Ethics in Islam

Medical Ethics in Islam In our lives, we often face difficult decisions, some relating to life and death, medical ethics. Should I donate a kidney so that another may live? Should I turn off life support for my brain-dead child? Should I mercifully end the suffering of my terminally ill, elderly mother? If I am pregnant with quintuplets, should I abort one or more so that the others have a better chance of surviving? If I face infertility, how far should I go in treatment so that I might, Allah-willing, have a child? As medical treatment continues to expand and advance, more ethical questions come up. For guidance on such matters, Muslims turn first to the Quran. Allah gives us general guidelines to follow, that are constant and timeless. The Saving of Life ...We ordained for the Children of Israel that if any one slew a person - unless it be for murder or for spreading mischief in the land - it would be as if he slew the whole people. And if anyone saved a life, it would be as if he saved the life of the whole people.... (Quran 5:32) Life and Death are in Allahs Hands Blessed be He in whose hands is the Dominion, and he has Power over all things. He who created death and life that He may test which of you are best in deed, and He is Exalted in Might, Oft-Forgiving. (Quran 67: 1-2) No soul can die except by Allahs permission. (Quran 3:185) Human Beings Should Not Play God Does not man see that it is We who created him from sperm. Yet behold! He stands as an open adversary! And he makes comparisons for Us, and forgets his own creation. He says who can give life to (dry) bones and decomposed ones? Say, He will give them life who created them for the first time, for He is versed in every kind of creation. (Quran 36: 77-79) Abortion Kill not your children on a plea of want. We will provide sustenance for you and for them. Come not near shameful deeds whether open or secret. Take not life which God has made sacred except by way of justice and law. Thus He commands you that you may learn wisdom. (6:151) Kill not your children for fear of want. We shall provide sustenance for them as well as for you. Verily the killing of them is a great sin. (17:31) Other Sources of Islamic Law In modern times, as medical treatments advance further, we come across new situations which are not described in detail in the Quran. Oftentimes these fall into a gray area, and it is not as simple to decide what is right or wrong. We then turn to the interpretation of Islamic scholars, who are well-versed in the Quran and Sunnah. If scholars come to a consensus on an issue, it is a strong indication that it is a correct position. Some examples of scholarly fatwas on the subject of medical ethics include: Organ donation is permissible as long as no financial incentive is given, and no permanent harm comes to the donor.Euthanasia and physician-assisted suicide are prohibited.Mechanical life support should be continued until brain-death or imminent death has been confirmed by a physician or team of physicians, in which case it can be withdrawn.   Assisted reproduction is allowed as long as it is done with sperm and egg between husband and wife.Late-stage abortion is condemned unless necessary to save the mothers life. For specific and unique situations, a patient is advised to speak to an Islamic scholar for guidance.

Chicano studies essays

Chicano studies essays The daily political and social struggles of the Chicano movement in the 60s and 70s greatly impacted the forms of politics, education and civil rights for Chicanos all over the United States. However due to the changes that happened after the Chicano movement no longer do young Chicanos have a need for a demonstration or a protest. Thanks to the actions of others the civil rights of Chicanos and other minorities are now being protected by the government. The simple act of speaking up about a problem that needed to be addressed was their first step to changing the status quo. The formation of political action groups was the first step in bringing a serious problem to public eye to gain support. This is needed today for many important issues in our border community. As other parties framed their issues in a different way government agencies like the FBI and local police tried to strong arm the students, which had an impact but not enough to disintegrate the movement. Today civil rights for many Chicanos are the same and laws like the Equal Opportunity for Employment, which regulates the discrimination of minorities from race religion, age, or ethnicity. Standards for minimum wage and education have changed all over the united states as a result of the civil rights movement of the 60s and 70s. Living in a border community the integration of a majority of Chicanos in the schools is clearly seen and we are now seeing an enormous amount of young Chicanos graduating from a four year institution. Educated Chicanos are now part of our daily lives that are still fighting for help for Chicanos on the border. There are, however some issues that still need to be addressed here on the border. Issues of high school drop out rates being at an all time high here in Las Cruces. Also the presence of the colonias through out the southwest, it is true that there are people living within our border that are living in third wo...

Free Essays on Ethics Of Social Work

A most unquestionably rewarding career is one in which the well being of others is the main objective. A social worker is a professional whose agenda is working towards the betterment of others’ lives. Somewhat of a caretaker, whose complete and total dedication is for the noble cause of protecting human life and health in a moral and ethical manner. Social workers must cope with many diverse patients who are facing deep, personal calamities. These practitioners are the bearers of ocean-deep private and confidential information, thus carrying an enormous responsibility. The patients are banking on that all information confided with their social workers will remain confidential. All entrusted information is kept private, however, there are times where it is imperative that such classified information will be revealed. Confidentiality is grounded on the rights of privacy, yet nonetheless also on the responsibility to human life and security. Both are exceedingly of great magnitu de and must be weighed individually on a case-by-case scenario using professional training. Human life is and evidently shall remain of the highest priority. If human life is at stake, it is the social worker’s obligation to protect the client or the potential victim. Under such circumstances, a Social Worker is obliged to shelve professional ethics in complete similarly to Judaism, where a religious practice may be suspended in order to save a life. Judaism places life as the highest priority and life therefore, is of highest value. A scenario is painted whereby Shabbat dinner is suddenly disrupted by a call from a patient who is currently standing over a bridge and threatening to end his life unless his Social Worker will come and talk him out of committing such act. Driving on Shabbat is of course, a sin. According to Judaism, the Social Worker should, and must go to the patient in order to save his life. Consequently, keeping Shabbat would not be consider... Free Essays on Ethics Of Social Work Free Essays on Ethics Of Social Work A most unquestionably rewarding career is one in which the well being of others is the main objective. A social worker is a professional whose agenda is working towards the betterment of others’ lives. Somewhat of a caretaker, whose complete and total dedication is for the noble cause of protecting human life and health in a moral and ethical manner. Social workers must cope with many diverse patients who are facing deep, personal calamities. These practitioners are the bearers of ocean-deep private and confidential information, thus carrying an enormous responsibility. The patients are banking on that all information confided with their social workers will remain confidential. All entrusted information is kept private, however, there are times where it is imperative that such classified information will be revealed. Confidentiality is grounded on the rights of privacy, yet nonetheless also on the responsibility to human life and security. Both are exceedingly of great magnitu de and must be weighed individually on a case-by-case scenario using professional training. Human life is and evidently shall remain of the highest priority. If human life is at stake, it is the social worker’s obligation to protect the client or the potential victim. Under such circumstances, a Social Worker is obliged to shelve professional ethics in complete similarly to Judaism, where a religious practice may be suspended in order to save a life. Judaism places life as the highest priority and life therefore, is of highest value. A scenario is painted whereby Shabbat dinner is suddenly disrupted by a call from a patient who is currently standing over a bridge and threatening to end his life unless his Social Worker will come and talk him out of committing such act. Driving on Shabbat is of course, a sin. According to Judaism, the Social Worker should, and must go to the patient in order to save his life. Consequently, keeping Shabbat would not be consider...

E-Business (For Information Technology class) Essay

E-Business (For Information Technology class) - Essay Example The bank's mission is to provide value added services to its customers in an efficient, timely, robust and reliable manner. It strives to become the bank of choice for its customers around the country. In order to achieve its mission objectives the bank needs to implement information technology bases systems to upgrade its current manual system which is tardy, slow, non-responsive and unreliable. This report is developed with a view to establish a framework for strategic IT direction for the bank. In addition, the rationale, extent, and timelines for implementing the information systems and technology within the bank have been identified and discussed. The purpose of the report is to establish a strategic plan for IT for the bank, to apprise higher management with the benefits and the value addition that IT provides to the business, the contemporary approaches to implementing IT based systems in financial industry and to provide recommendations customized to ABC Bank's operations. The report begins with an introduction of E-Business, describing the key areas and applications that this term covers; it then provides an insight into the latest IT trends in businesses; specifically banks around the globe. It is then followed up with the current issues and strategies that the businesses are adopting and dealing with in order to provide state of the art services to stakeholders. Suitable e-business systems are identified for the bank and recommendations are provided for IT managers to develop, acquire and implement e-business solutions. A tentative timeline for each strategic proposed solution is also provided. 3. BACKGROUND E-Business or Electronic Business, a termed introduced by Lou Gerstner (CEO of IBM), is defined as a business process that relies on automated information systems to function (Wikipedia.org, 2007). E-business is not just e-commerce, a technique for establishing and maintaining relationships with customers and suppliers online and over the internet; rather an e-business system spans over the entire value chain of the organization. It integrates the internal and external processes of the business. E-business applications can be generally divided into three categories namely (Wikipedia.org, 2007): Internal business systems (customer relationship management, enterprise resource planning, document management system, and human resource management); Enterprise communication and collaboration (VoIP - Voice Over IP, content management system, email, voice mail, web conferencing); and Electronic commerce (online marketing, internet shop, open catalog, supply chain management) The use of e-business techniques and applications allow the organizations, an ability to track resources, log expenses and revenues for proper

Wal-Mart to open new Super center in Tarpon Springs, Florida Essay

Wal-Mart to open new Super center in Tarpon Springs, Florida - Essay Example Wal-Mart has been one of the most profitable companies in the world, yet a growing movement among local citizens and leaders could cost the company valuable time, extensive legal fees, and a potential boycott among the locals in this traditional small city. Despite working with local and state officials in acquiring the proper zoning and building permits, Wal-Mart has faced an unexpected obstacle. Known as the U.S. base for the Greek-Orthodox religion, and a quaint area known for its exquisite sponges, traditional sponge-divers, and small Greek shops and restaurant, Tarpon Springs has amassed a unique culture. So, when Wal-Mart announced in 2004, that it was opening a Super center, opponents lined up to try to stop it. Armed with a piece of restrictive growth legislation titled "Statute 163," the non-profit citizens' group, Concerned Citizens, has raised tens of thousands of dollars to block the expansion. By February 1, 2006 this group has spent over $100,000 in legal expensesiii. Headed by the umbrellas organization, Friends of the Anclote River, and founders, Helen and William Gladwin, citizens' groups continue to fight and have placed the Tarpon Springs City Council in an uncomfortable positioniv.

Safety project Research Paper Example | Topics and Well Written Essays - 1750 words

Safety project - Research Paper Example The procedure will be based on the present resources that include XYZ’s financial statements, official documents, workplace analysis, and interrogations with some of the workers. Various resources can be used to gather in-depth knowledge about the standards. The companys budget will be used to show the impact of low standards of safety and health at XYZ. Additionally, documents from external monitoring bodies such as Occupational Safety and Health Administrations (OSHA) will also provide information on previous ratings. The companys official safety documents will also be used for the assessment. Finally, a visual assessment will also provide data on the overall condition of the workplace. This step will deduct core standard from the collected data through an analysis. It will provide information on the condition of the firm and the some of the major problems based on safety and health maintenance. Finally, the results will be presented to Ms. Black and other members of the safety committee. Recommendations form the final step that will include the provision of ideas that can be used to change the current situation of XYZ. The safety committee will later review them to ensure perfection and positive impacts to the firms. They will also include a chance for more ideas to be incorporated by other members. In the case of XYZ, being the first safety will provide me with the chance to assess the company through various steps on its safety standards, create a report and later provide recommendations that will ensure enhanced levels of health and safety. The assessment will require different resources from the company that includes the following. The company XYZ has an average of 300 employees that have the right to work in a safe place as stipulated in the corporate charter. However, a close examination on the budget shows that the organization has been

Telecommunication in healthcare Speech or Presentation

Telecommunication in healthcare - Speech or Presentation Example Another area which has been evolving over the course of years and decades is the healthcare industry. Healthcare has constantly evolved with the times, from poor and dangerous practices to safer, more effective procedures. From the old days of blood letting and body humors, to CT scans and brain surgery, healthcare has come a long way, and continues to evolve in order to aid mankind in staying healthy, relieving pain, and generally living longer. The goal of this paper is to examine and assess the marriage of these two topics; telecommunications in the healthcare setting. It aims to discuss its current state, benefits and set backs, as well as to try and predict where it will be in the next 5 years. It aims to do so by laying the topic out as such: 1. What is telecommunication? 2. Telecommunication technology used in the hospital setting 3. Advantages and disadvantages of telecommunication in healthcare 4. Significance of telecommunication in the healthcare setting 5. Where will heal thcare telecommunications be in 5 years What is telecommunication? Telecommunication, according to dictionary.com, is â€Å"the transmission of information. . . usually over great distances, in the form of electronic signals..†. This gives us a guide as to how to look at the technology that will be discussed in this portion of the paper. There are many forms of this technology available in the market today. The basic form of this technology is of course the telephone. There are many types of telephones that use different types of connections in order to communicate such as the regular public switch telephone network, internet protocol or IP phones, and mobile carrier phones. This is most likely the first thing that would come to mind when thinking about telecommunication, however, this is but a small part of the technology. Other examples are chat and email. These on the other hand are text-related forms of telecommunication. These provide a great way to send out information quickly if incase there is no time to spend on the phone and if details are needed to be sent over that require visual support. You can also consider fax as a form of telecommunication as you are still sending over information electronically; it’s just turned into a hard copy once it is received. One other form of telecommunication, which people normally do not think of, is the public announcement system. It still fits into our description of sending over information electronically. The great thing about telecommunications is that it is flexible, it evolves in conjunction to our needs and it improves greatly over the course of a relatively short period of time. This means that it is effective in most settings and is able to provide multiple options for connectivity. Telecommunication technology used in the hospital setting The healthcare industry has slowly grown and evolved throughout time and so have the technologies that they used. As they made an effort to solve more prob lems, their need to communicate, share information and collaborate also grew and changed. Gone are the days of regular landline calls and pagers. The healthcare industry now uses great technology and equipment in order to have better communication, record keeping, and collaboration. Aside from the average technology such as IP phones, email, chat, fax and the PA system, the healthcare industry also has other tools up its sleeve. One of them is video conferencing. There is one kind that is specially

Omnivore's dilemma Essay Example | Topics and Well Written Essays - 1500 words

Omnivore's dilemma - Essay Example However, the subject encompassing this model is controversial. Indeed, the practice has raised concerns that demand critical examination (Duram 123). Commercialized farming has destructed and polluted surroundings the consequences that the environment has suffered out of our wicked practices, which alter genuine farming. Therefore, there is need of restructuring the trend meaning that persons need to shun consuming non-organics and adopt organics to conserve the remains and prevent further harm. (Preserve the remaining non-organics to safeguard the environment) Efforts to non-organic farming initiated with introduction of chemicals in the practice to fight pests and weeds. The procedure reduced crops infestations substantially and successfully addressed the challenge of weeds. However, the practice has led to introduction of toxic residuals in the crops. Subsequently, the method engaged the use of sewage sludge as a fertilizer. This idea appeared sustainable since the approach provided a method of utilizing human waste for fertilizer production. As such, cheaper fertilizers were accessible hence the productivity augmented (Harper & Aikaterini 288). However, studies have identified that residues from some of these fertilizers have detrimental effects on human health. Later advancements in the non-organic scheme led to introduction of technologies that incorporated hormones and antibiotics in farming procedures (Duram 145). The use of hormones meant hurrying crops and animals growth rate, an aspect that boosted productivity. Indeed, antibiot ics provide superb food preservation schemes. However, consuming antibiotic-preserved products meant introducing agents into our systems (Lockie 318). This is detrimental since antibiotics lead to resistances hence weakening the defense system. Recently, non-organic procedures have adopted a plan of irradiating products to eliminate any agents

Telecommunication in healthcare Speech or Presentation

Telecommunication in healthcare - Speech or Presentation Example Another area which has been evolving over the course of years and decades is the healthcare industry. Healthcare has constantly evolved with the times, from poor and dangerous practices to safer, more effective procedures. From the old days of blood letting and body humors, to CT scans and brain surgery, healthcare has come a long way, and continues to evolve in order to aid mankind in staying healthy, relieving pain, and generally living longer. The goal of this paper is to examine and assess the marriage of these two topics; telecommunications in the healthcare setting. It aims to discuss its current state, benefits and set backs, as well as to try and predict where it will be in the next 5 years. It aims to do so by laying the topic out as such: 1. What is telecommunication? 2. Telecommunication technology used in the hospital setting 3. Advantages and disadvantages of telecommunication in healthcare 4. Significance of telecommunication in the healthcare setting 5. Where will heal thcare telecommunications be in 5 years What is telecommunication? Telecommunication, according to dictionary.com, is â€Å"the transmission of information. . . usually over great distances, in the form of electronic signals..†. This gives us a guide as to how to look at the technology that will be discussed in this portion of the paper. There are many forms of this technology available in the market today. The basic form of this technology is of course the telephone. There are many types of telephones that use different types of connections in order to communicate such as the regular public switch telephone network, internet protocol or IP phones, and mobile carrier phones. This is most likely the first thing that would come to mind when thinking about telecommunication, however, this is but a small part of the technology. Other examples are chat and email. These on the other hand are text-related forms of telecommunication. These provide a great way to send out information quickly if incase there is no time to spend on the phone and if details are needed to be sent over that require visual support. You can also consider fax as a form of telecommunication as you are still sending over information electronically; it’s just turned into a hard copy once it is received. One other form of telecommunication, which people normally do not think of, is the public announcement system. It still fits into our description of sending over information electronically. The great thing about telecommunications is that it is flexible, it evolves in conjunction to our needs and it improves greatly over the course of a relatively short period of time. This means that it is effective in most settings and is able to provide multiple options for connectivity. Telecommunication technology used in the hospital setting The healthcare industry has slowly grown and evolved throughout time and so have the technologies that they used. As they made an effort to solve more prob lems, their need to communicate, share information and collaborate also grew and changed. Gone are the days of regular landline calls and pagers. The healthcare industry now uses great technology and equipment in order to have better communication, record keeping, and collaboration. Aside from the average technology such as IP phones, email, chat, fax and the PA system, the healthcare industry also has other tools up its sleeve. One of them is video conferencing. There is one kind that is specially

Qualitative Report Essay Example | Topics and Well Written Essays - 2000 words

Qualitative Report - Essay Example amatic in content that extremely fascinated media so much so that role of media in celebrities’ lives became a highly contentious issue with the privacy of the individuals as well as with the ethical proprieties of media. The recent legal separation of the royal couple had given a whole new twist to the hitherto fairy tale romance of the world’s most renowned couples. The interview thus, was an important event that had provoked a mixed response for different people and had held a especial significance for the Princess and British Monarchy at large. Therefore, analysis of the interview is a way to understand the complexities of the lives of the celebrities and try to interpret their actions in the wider ramifications of the public-private interests. The interview is given at a time when the Princess was undergoing turbulent period in her private life and she needed to clarify her stand on a number of issues so that she could get some space to sort out her public-private life. The report would facilitate the general public and media to understand the Princess Diana as another human being, possessing feelings and sensitivities as the next person. The report would also help to analyse the compulsions of the public duties and image of the celebrities and the burden that puts on their private lives. Interview of Princess Diana by Martin Bashir on BBC1 Panorama on 20 November, 1995, has huge relevance for gathering useful data regarding the life and style of the celebrities who have significant impact on the public opinion. The interview is also an important way to gauge the extent of involvement of the individual and the impact of the circumstantial events on the person. Princess Diana had been one of the most prolific personalities of the world whose personal charisma had gone beyond the precinct of social constraints of her royal status and created an unprecedented niche amongst the masses. The analysis of the interview is primarily focused on the public private

Tension Built Essay Example for Free

Tension Built Essay Arthur Miller was an American playwright who was born in 1915. Miller wrote The Crucible in 1953 during the McCarthy period when Americans were accusing each other of Pro-Communist beliefs. His purpose through writing The Crucible was to express his own views on McCarthyism, and he does this through the main plot, the 17th century Salemwitch hunt, which has a stark similarity to the trials during the McCarthy period. The citizens of Salem were against each other in every way, and one accusation would lead to the arrest and murder of another person, unless they told of other names. At the end of the play, the two most honest and noble people are killed, Rebecca Nurse and John Proctor. This is an exact replica of what was happening in America during the 1950s and this play is an attack upon the McCarthy period of America. The setting of Act 3 can be understood as an attack on the harshness of the authorities in Salem and 1950s America. Act 3 starts with the stage directions and these go on for a few sentences, each one being quite specific about the situation. The language used is negative and disheartening, creating an unwanted feeling throughout the audience, almost as if they are not meant to be there; even forbidding. We are told that sunlight (is) pouring through two high windows in the back wall but is being swallowed by the darkness beneath. In the play, these stage directions can be understood as the two windows being Giles and John Proctor, who tell the truth, but Danforth, the darkness beneath, is hiding the truth. This is also an attack on McCarthy and the 1950s American society, the two windows representing the innocent people of America, who refused to name names, and the darkness, Senator Joseph McCarthy and his communist supporters, the people who refused to put up with citizens who went against his views. Also, the light is shown to be outside, and the darkness inside, which represents the ignorance of the American people, as the truth is shown to be distant, and the lies near. The opening lines of Act 3 are said by Hathorne and Martha Corey. Hathorne is questioning whether Corey is a witch, a claim that she denies. Throughout their argument, there are regular interruptions, predominantly by Giles, the village idiot. This attacks McCarthy and his laws, as Miller is showing the village idiot clever enough to know that the allegations are false, and yet Danforth is unable to realise this. Because of the fact that Giles is threatening Danforths position, he is ordered to be taken away, Remove that man. This shows Danforth, and McCarthy, to be weak, as their only power is the fear they put into peoples hearts, not their education or their understanding of the case. Danforth is repeatedly shown to be weak throughout this act, as well as in the play on a whole, degrading him and McCarthy. The language Danforth uses towards the characters is very humiliating, Your old age alone keeps you out of jail. He does not want to be argued with, and sticks by his rules no matter what. By doing this, Miller is showing McCarthy to be weak, as people who stick by their rules often have nothing else to say, and control people by their only source of power-authority. This suggests that the citizens of Salem and in America during the 1950s were very naà ¯Ã‚ ¿Ã‚ ½ve, and would follow whatever they were told to do, but the ones who stood up for themselves, lost everything-including their lives. This shows any individual would die, but if groups of people were to stick together and lie, then, and only then, would they able to live. This puts fear into people, and they feel as if they have to lie in order to live, There are wheels within wheels in this village, and fires within fires. Proctor, the tragic hero of the play, dies at the end, saving the life of his wife and his unborn child. This shows what an unselfish and noble character he is, but is lead to death because of the injustice of the court. Miller is attacking the McCarthy courts by killing the two most noble characters at the end, and the ultimate evil, Abigail, is shown to live till the end of the play and further. In the movie, we are shown the scene where John Proctor is privately taking to Elizabeth, about what he should do. This scene is probably the most moving scene in the movie, and we are made to feel sorry for the situation he is put in. As well as sympathising with proctor, we are also angered, as to why he should die. By showing this scene, and perhaps lengthening it-it was about 4-5 minutes in the movie-Miller is expressing his anger towards McCarthy and his laws.

Mauritius as a Tourist Destination

Mauritius as a Tourist Destination This part of the theoretical discussion gives an overview of Mauritius as a tourist destination. A general introduction to the cultural and geographical background with a description of tourism characteristics, attractions, as well as seasonal aspects is presented. 2.7.1 Mauritius Mauritius is independent since 1968 and has been a republic since 1992.The population of Mauritius is 1.3 million, shared out in 1860 km2. While the official language is English mainly and French, Creole, a French derived dialect, is spoken by the majority of the population and is considered as the national language. Mauritius multicultural ethnicity made that other ancestral language such as Hindi, Tamil, Chinese, Urdu or Bhojpuri are also spoken. The capital, Port Louis, has population of 150000 citizens. Other important cities are Quatre Bornes (82 000 citizens), Rose Hill (91 500 citizens) and Curepipe (84 000 citizens). The country has a diversified economy. Historically a sugar cane producer, Mauritius has taken the opportunity to develop itself in three sectors that are, sugar cane, textile and tourism. Tourism is a major industry representing 72% of the total GNP. Mauritius has made himself a luxurious destination for tourist. Mauritius is a tropical island located in the Indian Ocean and is part of the Mascarene Island. Considered to be the twin sister of Reunion Island, it is situated at the east of Madagascar. Mauritius is encircled by a broken ring of mountain ranges, varying in height from 300 meters to 800 meters above sea level. The land rises from coastal plains to a central plateau where it reaches a height of 670 meters, the highest peak is in the southwest, Piton de la Petite Rivià ¨re Noire at 828 meters (2,717 ft).(Gov, 2012) The climate has two clear seasons of 6 month each; winter and summer. In summer time the temperature can rise occasionally to almost 30-35 degrees. On the other hand, it is not rare to have over 10-15 degrees during the winter time. Irregular rains caused by rapid changes in the weather characterize the Mauritius climate. 2.7.2 Tourism in Mauritius In the past years Mauritius has been the fastest developing country in the African region measured by economic growth, inflation and increase in employment. Among the other industries: financial, agriculture and textile, tourism is a pillar in the Mauritian economy. In 2011 tourism gross receipt was 42 845 million in a year constituting 7% of the Gross Domestic Product of the island (ICCA). Mauritius has earned a reputation for excellent service in the tourism industry. In the past ten years Mauritius has become one of the most luxurious destinations in the world and has been award several times for its beautiful beaches, blue lagoons and its five stars resorts. The tourism sector employs directly over 27 000 persons while total employment (direct, indirect and induced) stands at around 100 000 or 20% of total employment. Over 98 % of the direct employment is held by Mauritians whereas posts in selected scarcity areas are filled by expatriates. The sector also contributes to nearly 10 % in the GDP of the sector and is a significant contributor of FDI in the country. (AHRIM) Mauritian governmental strategy in the sector is clear: The National Tourism Policy emphasizes low impact, high spending tourism. Selective, up-market, quality tourism is favored, and although such tourism is not the only type, it constitutes the major segment of our tourists who stay in high class hotels. (MTLEC, 2011) In parallel with the operation of these luxury hotels, a whole array of services has gradually evolved so as to offer the visitors a tourism product which is in line with the high expectations attributed to the Mauritius brand; Marinas, Spas, Golf courses, adventure and nature activities, shopping malls and restaurants have been set up. Tour-operators in presently in activity (Tourism Authority, 2010), offering a whole range of excursions and activities. A constantly evolving list of water-sports activities, ranging from traditional motorized sports, big-game fishing and deep-sea diving, to more elaborated products such as under-sea walk and sub-marine tours are also available to visitors. The state of Mauritius has a yearly budget which is allocated to the Ministry of Tourism, Leisure and External Communication, the financial resources allocated to tourism related programs and promotions are increasing each year. Government investment in the tourism industry was 448 millions in 2010 and it is predicted to by around 490 millions in 2012. These investments concern policy making, regulations, controls, branding and sustainable tourism. The biggest proportion goes to the promotion of the Island. Government of Mauritius alongside with MTPA would invest in 2012 a total of 400 million rupees in the promotion of the island and its activities. (http://tourism.gov.mu) Mauritius has performed well in developing a distinctive form of relatively high-end tourism. Growth in tourist arrivals has outpaced that of many of our competitors. Currently, the aim is to continue that growth with a visitors target of two million tourists a year by 2015. To achieve the set target, the number of hotels and room capacity has evolved considerably over the years to cater for the ever-increasing tourist arrivals. 2.7.3 Regulatory Bodies The Mauritian Tourism sector is under the supervision of the Ministry of Tourism and Leisure. Promotion of the island as a destination is under the responsibility of Mauritius Tourism Promotion Authority (MTPA). MTPA conduct advertisement, participate in fairs, and organize fairs, activities inland and outside the island. The Tourism Authority (TA) is responsible for licensing, regulating and supervising the activities of tourist enterprises, pleasure crafts, skippers and canvassers. The Association des Hà ´teliers ET Restaurateurs de là ®le Maurice (AHRIM) is a non-profitable organization set up in 1973 to represent and promote the interests of hotels and restaurants in Mauritius.(http://www.mauritiustourism.org/) 2.7.4 Attractions of Mauritius Mauritius since its early stage in the industry have attracted tourist with it perfect blue lagoons, the sandy beaches, and eternal sun. The three S are the island main pull factors. Almost all the tour operators deliver almost the same services and products according to the MTPA lists, the customers travel to Mauritius are for the attractions or other purposes: (MTPA, 2011) The core product of Mauritius is the 3 s being Seas Sun and Sand For the wedding and honeymoon. For the tours to the small islands surrounding Mauritius which can be an adventure or a beautiful memory of their holidays. For the water sports and other activities. For the cultural tourism: historical monuments (Apravasi Ghat, Le Morne, Citadelle-Fort Adelaide, Port Louis Market and so on) and museums which contain the historical part of Mauritius when it was first found For the spa and the relaxation moments. For the events of different festivals in Mauritius: Thaipoosum Cavadee Marche sur le Feu done by the Tamil communities; Festival of Printemps by the Chinese communities; Maha Shivratree Holi Divali by Hindu communities and so on. For the multiracial food as the cultures are transferred to the food. Offer also the IRS Villas which can be rented or bought by the customers who do not wish to live in the hotels which are all almost enclave, thus these villas will give them more liberty and get contact with local people of Mauritius. For the natural and manmade scenery: Vanille Crocodile Park, Casela Bird ParkSSR Botanical Garden are manmade attractions; Sept Cascades, Black River Gorges, or Chamarel are natural sightseeing 2.7.5 Marketing of Mauritius as a destination 2.7.5.1 Mauritius Tourism Promotion Authorities Mauritius being recognized around the world to be a tourism destination which offers a wonderful range of services including the quality made the acquaintance of the island. It is being promoted mainly by a group of tour operators which are registered at the Mauritius Tourism Promotion Authority (MTPA); the official Promotion and Marketing Organization which is being managed by a Board of Directors (Private sector) and acts under the assistance of the Ministry of Tourism and Leisure (Public sector). It has branches in nine countries across the world. European country (France, England, Italy, Spain and Switzerland) were the island main target during the last two decades. After the euro crisis MTPA aims the Asian market to sustain the industry. It is present in Russia, India and China. The Asian market is the upcoming leader of outbound tourism (UNWTO, (2012)). MTPA main marketing tools are Internet, Brochures, Road Shows, Tourist Guides, Conference and presentations. According to the Mauritius Tourism Promotion Authority official website, it has some objectives that it must take into consideration: (Source:http://www.tourism-mauritius.mu/mtpa/) To promote Mauritius as a tourism destination abroad through: Conducting advertisement campaigns and participating in tourism fairs. Organizing, in collaboration with the local tourism industry, promotional campaigns and activities in Mauritius and abroad. To provide information to tourists on facilities, infrastructures and services available to them in Mauritius. To initiate such actions as may be necessary to promote cooperation with other tourism agencies. To conduct research into market trends and market opportunities and disseminate such information and other relevant statistical data on Mauritius. 2.7.5.2 MTPA Strategies Mauritius has developed a tourism industry of worldwide recognition. The image of high class delivery of tourism services and products is stick to the island since the last two decades. (Source:http://www.gov.mu/portal/goc/menv/files/nar2010/Chapter%208_Tourism%20Resources.pdf) It is targeting two million tourists by 2015 and it is interesting to know how it is going to be done. Below are the following strategies proposed by MTPA: (Tourism Resource, (2010)) Positioning Mauritius as a cruising destination and during the first quarter of 2009, cruise passenger arrivals grew by 83%. Marketing the country as Maurice sans passport to attract French tourists to Mauritius up till 30 June 2010. The Tourism Sector Strategy Plan (2009-2015) has been prepared recommending ways and means of achieving an environmentally sound, socially acceptable and economically viable tourism development. The Mauritius Brand Strategy has been launched in October 2009 to strengthen and enhance the image of the Mauritius destination and to ensure greater visibility of the Mauritian brand worldwide. The objective of this branding exercise is to attract investors for the business opportunities in Mauritius, visitors for its hospitality industry and buyers for its export goods. Professional assistance has been given to Small and Medium Enterprises under the Empowerment Program to improve the quality of their products so that they can act as reliable suppliers for the tourism industry. Measure will be taken to protect the environment (pollution control, sound environmental management, protection of natural resources, landscaping, etc.) Promotion of Sustainable Tourism Promoters of new hotel projects are encouraged to use renewable energy and adopt eco-friendly practices and use, as far as practicable, energy saving devices. Eco-friendly outboard engines for crafts at sea are now being used to protect the marine environment. Low-rise and low density hotel development is encouraged to avoid the disfigurement of the coastal landscapes. Hotel projects are monitored to ensure that they conform to the applicable Planning Policy Guidance (PPG) and the activities of tourist enterprises are regulated and monitored to promote sustainable tourism development. Permanent mooring buoys have been installed at dive sites to protect the coral from damage caused by anchors. Measures have been taken to ensure a safer and more secure environment for tourists. All guest houses, tourist residences and hotels must be equipped with burglar alarm systems, and CCTV surveillance cameras. A Tourism Safety Panel has been set up to register security companies which meet the Ministrys established criteria. A Tourism Fund has been set up, which finances the provision of social amenities to locals in areas where tourism projects are being implemented; protection and rehabilitation of scenic landscapes, lagoons, rivers and islets; and control and eradication of pests and other nuisances. Measures are taken to protect our local culture: The Festival International Kreol is organized on a yearly basis with emphasis on the value and beauty of the Creole culture, language, cuisine, art, music and dance. Organization of Regatta competitions have also been undertaken in traditional fishing villages 2.7.5.3 Mauritius Actual inbound Tourism Market According to the government statistics, Tourist arrival in 2011 reached 964 642 bringing a gross receipt of 42 845 million rupees. www.gov.mu-portal-goc-cso-ei948-tourism.pdf.png Graph 2: Comparison of Tourist Arrival by Month in 2010 and 2011 (Source: Mauritius Government, 2011) Graph 2 compares the number of tourists arrival in Mauritius in the period of 2010 and 2011. Mauritius receives it maximum number of tourists during the month of December (around 110000 Tourists) and it minimum during the month of June (approximately 52000 Tourists). In January, February, April, June July, August, October and November, the island had succeeded in increasing it number of tourists arrivals. In 2011 during the peak seasons (December mainly), tourists arrivals had decrease compare to 2010. Graph 2 illustrates the seasonality faced by Mauritius Tourism Industry (peak season and low season). Mauritius receives the highest number of tourists in December, January and July. During low season in 2011, such as in February, April, June and August, it is obvious on the graph 2 that Mauritius has managed to increase its number of arrival. The motive being this is the successful marketing strategies adopted by the MTPA to attract the Asian market in substitution of the European mar ket. Compare to 2010, Tourists arrivals had increase of three percent. It is very slow progress but positive one. www.gov.mu-portal-goc-cso-ei948-tourism.pdf 2.png Graph 3: Tourist arrivals by country of residence, 2010 and 2011(Source: Mauritius Government, (2011)) Graph 3 compares the number of tourists arrivals by country of residence in 2010 and 2011. Since two decades, European countries such as France, United Kingdom, Germany, Italy and Switzerland, are Mauritius main tourism customers. Since the euro crisis, MTPA started targeting the Asian tourism market such as India, Republic of China and Russia to sustain its tourism economy. The marketing of Mauritius as a destination for tourist in this zone is still at it early stages, resulting in the disparity shown in graph 3 between European arrival and Asian arrival. France, with more than 300 000 in both year 2010 and 2011, take the biggest proportion in the number of tourist visiting Mauritius. Despite having the highest growth rate (more than 100 pour cent) Republic of China recorded the lowest number of arrival in the island. South African and Reunion tourism markets are the island main targets in the African zone. If this graph is compared to the MTPAs presence around the world, the relat ionship between visibility in the target country and tourist arrival is clear. MTPA promote Mauritius in France, United Kingdom, Germany, Italy and Switzerland, thus resulting in a high number of tourists arrivals. Recently based in Asian zone MTPA marketing to attract Chinese, Indian and Russian tourists is as said above at it very early stage. 2.8 Conclusion In this chapter the theoretical discussion is presented to create the framework for this study. The first section concentrated on definitions of the tourism product and how it is linked to customers perceived value and this is followed by a discussion of the concept of destination. These definitions were selected in order to explain the compound nature of the tourism product and destination and how these underpin one another. The second part focused on consumer behaviour in tourism and presented the decision-making model of Schmoll. This part showed that tourism behaviour is a very complex issue with many internal and external factors influencing it. Due to these reasons some limitations were put in place to bring focus to this part of the theoretical discussion. Travel motivation and tourists expectations were discussed more thoroughly. The third part of the theoretical discussion provided a comprehensive description of the development of Chinese outbound travel. This was done to provide the reader with a general picture of the Chinese outbound market and the special features it has today; mainly that traveling abroad is still strictly government controlled. The purpose of the last part was to give wide-ranging information about Mauritius, focusing on tourism and the attractions of the island. The chapter was concluded by introducing the marketing of Mauritius as a destination. CHAPTER 4 FINDINGS 4.1 Introduction This chapter presents the main findings of the interviews. The findings and factors underpinning them are discussed in relation to theories and information presented in chapter 2. The main findings have been categorized into six groups to build structure for this part of the study. The chapter begins by providing some background information regarding the typical Chinese trip to Mauritius and the basic profile of a Chinese tourist. That is followed by an analysis of the findings regarding Chinese travelers in Mauritius. 4.2 Background Information First, this chapter presents some information regarding a typical trip to Mauritius and a profile of a Chinese tourist coming to Mauritius to create context for the findings. The following information is based on the researchers interviews with tour operators. The duration of the typical trip to Mauritius is normally seven days and focuses on the costal areas. Most of the travelers use tour operators. The tours are all- inclusive including transportation, accommodation, meals and activities. According to the tour operators, Chinese tourists visiting Mauritius can be categorized into two groups. The first group comprises business people of whom the major part is men and women can be seen sometimes working as e.g. interpreters. These people are traveling on business purposes with their colleagues and they are invited to Mauritius by a local company or government that is also paying for the costs. The second group is made up of tourists traveling on leisure purposes, as part of a larger Chinese tourist group and paying for the trip themselves. These are mainly honeymooners, retired people and small family groups that have sufficient time and money for traveling. Travel Company is normally spouse, friends or other relatives. In this research n o distinction was made between business and leisure travelers. 4.3 Main Findings and Discussion This section presents the main findings of the interviews with the six operators. The interviews were made up of a total of 14 questions. Main findings are now presented according to the objectives set for the study. 4.3.1 Travel Motivation the Pull Factors The first objective of the study concerned travel motivation. This study was limited Mauritians pull factors. What attracts Chinese travelers to Mauritius? The following pull factors were identified from the interviewee. Firstly, all mentioned that Chinese tourists do not come to Mauritius for the purpose of only traveling to Mauritius. Look at the world Chinese conference this week, there will be around 500 people travelling from china and Asian zone. Why will they come, certainly not for Mauritius itself but for a special purpose (Interviewee 2). Same precision were noticed by another tour: à ¢Ã¢â€š ¬Ã‚ ¦ And on the other hand, Mauritius is creating an image while hosting Chinese Weddings TV Show in Tamassa Resort. (Interviewee 4) According to the operators, the base for traveling to Mauritius is accessibility, namely the connections with Air Mauritius to Hong Kong. Air Mauritius ensures an eight hour flight to Hong Kong two times a week. The other part of china is also connected to Mauritius via transit from Hong Kong ,Singapore or even Madagascar, but not much traveler actually use that option (Interviewee 1). This finding can be reflected back to the theoretical discussion where different theories emphasize the importance of good accessibility for success of any destination. In addition another pull factor is our clean nature, sea and sand, our beautiful hotels, and Mauritian paradise image, were mentioned to be reasons for visiting the island. They come mainly on half board, at 8 oclock they are out of the resort. Most of them use tours facilities to visit Mauritius (Interviewee 6). They seek for adventure; they came here to escape from their day to day routine in a stressful and urban environment. They seek for something different and now they have disposable income to get it. Mauritius is seen as a natural paradise and this is a great opportunity for the tourism industry. 4.3.2 Expectations The second objective of this research is to understand Chinese tourists expectations of Mauritius as a travel destination. The Tours operators revealed that when arriving in Mauritius Chinese tourists do not have any or they have very few expectations regarding the destination. Some of the tours put it in words: I think they do not have that many expectations but they expect that there is so much to see like in Maldives or Singapore (Interviewee 1). Chinese do not know about Mauritius when they come. They do not know what Mauritius is exactly (Interviewee 2) This can be due to two reasons; first that there might not have been sufficient information available before taking the trip, the promotion of Mauritius is only at it very beginning stage in China. The second possible reason is that travelers might not have had an interest to search for information in advance. It was also mentioned by the tours that many Chinese visiting Mauritius are having their first trip abroad. Also this result underlies the importance of tour operators as source of information, and in creating image and expectations for customers buying the trip. On the other hand, it has been perceived by the tour operators that Chinese tourists know Mauritius is a paradise island. Chinese tourists have also heard about tropical aspects, our 3 S that are sea, sun and sand. These are the things that create for Chinese people their image of the island. As the other tour operator continues: When they come to Mauritius they have excursions, discoveries, and shopping in their mind. So, if they come to Mauritius and they do not get thoseà ¢Ã¢â€š ¬Ã‚ ¦they feel disappointed (Interviewee 4). One of the tours linked the expectations with shopping. Buying gifts is very important for Chinese people and gifts are always given to relatives, friends and colleagues when returning home from a long journey. They would like to buy something typical from Mauritius to their friends, (Interviewee 3). According to tour operators Mauritius should concentrate on knowing its new customers then provide the service. Meeting the customer expectation is the very basic definition of service and we should stick to that first (Interviewee 1) Image and brand are important for Chinese and they are willing to purchase even very expensive gifts when the product has image strong enough, not even the quality is importance then. 4.3.3 Services in Mauritius Destination has been defined as the focus of facilities and services designed to meet the needs of the tourist (Cooper et al., 1998). A range of services is offered for tourists in a destination. The third objective of the study was to discover how services offered in Mauritius meet Chinese tourists needs. Questions were limited to accommodation, transportation, catering and activities. 4.3.3.1 Accommodation When asked about the accommodation for Chinese tourists, the tours revealed the following aspects. Even if the price was the considered to be quite high compared to prices in China, it was said that Chinese tourists love Mauritian luxurious 5 Stars. Especially the cleanliness of hotel rooms pleased Chinese travelers. A couples of reasons for dissatisfaction were also mentioned which arose from the differences of service standards in China and in Mauritius. Five out of six tours mentioned that the lack of a kettle in hotel rooms is source of dissatisfaction for Chinese tourists because Chinese regularly drink hot water or tea. Only a few hotels in Mauritius have this service available. Also toothbrush is a standard in hotel rooms in China. These two issues were mentioned to be a source of dissatisfaction by Chinese travelers, though both of these could be solved with little cost and effort. Chinese are very satisfied with hotel services but dissatisfaction with these services was ment ioned when guides or interpreter are not available as it is hard to communicate with hotel staff. Almost all hotel employees can manage French and English, some even speak German or Italian, but mandarin is not even on the training list. (Interviewee 6) It would be important to meet or exceed customers expectations because it usually creates a positive attitude towards a hotels service quality. Room quality standards should be maintained based on customers expectations. (Interviewee 2) 4.3.3.2 Transportation Tours answers about transportation services indicate that coach services meet Chinese travelers needs. Chinese tourists consider the drivers to be trustworthy and professional, and special mention was given to the time concept tours excursions drivers are very punctual. Most of them book tours buses, and few of them would rent cars. Chinese Tourists speak very few English and no French at all, we are the only one who provide them a mandarin speaking guide (Interviewee 2). Chinese travelers do not yet use public transport very often. The island public buses are so far from the standards of China and the whole system itself is a mess. It is almost impossible for a Chinese traveler to enjoy an excursion journey with the local transport. Also, people had complained about the air transport. It is difficult for a Chinese tourist to come to Mauritius, as the only direct flight is from Hong Kong. We receive tourist from Shanghai, Guangzhou or Beijing. Guides had perceived them to be a very nice experience for Chinese travelers due to the beautiful environment Mauritius provides. No major complaints were notice about the tour buses itself and the activities provided. 4.3.3.3 Catering Chinese travelers prefer Chinese food wherever they travel. Lunch is always in a Chinese restaurant. Tours explained that reasons for this are that western food is too different for Chinese tourists; this does not suit Chinese people. They are not even eager to try. It is simple you want to get Chinese customers, you need to give them Chinese food, they dont want to try something else. (Interviewee 6) Whatever the price is the want to eat only food they are use to. They are pleased by Mauritian Resorts efforts, trying to give them Chinese breakfast and dinner. With typical Chinese trip in Mauritius breakfast and dinner are usually in the hotel, but lunch is always in a Chinese restaurant. If the trip is longer, for example 10 days (which is very rare) Chinese tourists might want to taste western food only once. The opinions about European and Mauritian food are divided. However, it was surprisingly mentioned that Chinese tourists do like the western type breakfasts at hotels even if western food was not preferred otherwise. However some negative comments came up with groups are not that pleased with the Chinese restaurants, because Chinese food in Mauritius does not have its typical taste. (Interviewee 3) The quality of the restorations is said to be very good in Mauritian resorts. 4.3.3.4 Activities According to tours, sightseeing around the island (normally 2-3 hours) and shopping are always included in the programs. Sometimes groups visit Black river gorges or Chamarel Colour Park or Grand basin spiritual temple and SSR Botanical Garden. It was expressed by one of the tours: Sightseeing is too short and visiting gorges and SSR Botanical Garden is quite boring as it is reasonable small compared to other country (Interviewee 1). There are no interesting or famous architecture (e.g. compared to Singapore or Thailand) in Mauritius. There is not much to see complain a Chinese Tourist to one tour. Chinese tourists would like to see nature or try as much as activity as they can. A European would go on average on three excursions for ten days of stay, whereas a Chinese would go to seven through the same period. (Interviewee 3) Shopping is always included in the tours, and groups prefer to do that with a guide as well. Even if Chinese love shopping, this seems to be a disappointment for them in Mauritius. They are eager to buy luxurious product like Hugo Boss, Chanel, Rolex, and so on (Interviewee 5), the problem is that 75 percents of the product they would buy in Mauritius come from china, so why would they buy it here (Interviewee 1). They would rather by traditional souvenir of the island and model boats. Price is not an issue for them; they are here to spend money. Chinese do buy a lot, e.g. perfumes, fashion, watches from Switzerland and without caring for the high prices. What they want is quality and brands; they are not here to buy made in China (Interviewee 5) Tours mention that Chinese tourists do not enjoy free time on their own. Reasons for this were mentioned that there are no communication possibilities as only few travelers know English and due to their cultural background. Chinese tourists also enjoy casinos and live shows. Lack of interesting nightlife in Mauritius was also found to be negative. Two of the tours mentioned that travelers are very happy if they are kept busy during their all length of stay. A Chinese traveler, even if he has his plane at two in the afternoon, at 7 am he is going out on excursion. A Chinese tourist, even if he landed at 7a.m and arrives to his hotel at 9 am, at 10 am he is out for an excursion. This is Chinese Tourists. (Interviewee 1) They are usually happy of the Mauritius experience. 4.3.4 Significance of Traditional Mauritian Attractions This part will discuss significance of traditional Mauritian attractions for Chinese tourists. That is Sea; Sand and Sun. These attractions are normally promoted by MTPA and attached to the image of Mauritius. What is the significance of these attractions to Chinese travelers according to the interviewee? The Chinese Tourists are not again the three S, Mauritius is promoted the same way as in European Country, in China. However once in the island, the three S are definitely not their main interest